Case Study — eCommerce / Marketing + SEO
Ховърборд.com — Dominant SEO and Perfect Google Ads Quality Score
WordPress/WooCommerce store, built for top 3 organic results in Google and Perfect Google Ads Quality Score by the keyword “hoverboard”. Strong presence on the market and easy ordering.
- Бизнес
- eCommerce — Hoverboards
- Scope
- SEO + Ads optimization
- Technical stack
- WordPress / WooCommerce
- Market coverage
- ~70% online dominance*
Estimated share of organic and paid traffic in the target keywords/segments.
Overview
We built a rich, content-rich online store for children's hoverboards, optimized for high organic ranking and perfect Quality Score in Google Ads. The focus was on massive base of videos, photos and texts, produced internally, to strengthen the authority and relevance for all relevant queries.
Challenge
Creating a rich multimedia content (videos, photos, manuals and comparisons) that surpasses competitors in usefulness, expertise and trust; at the same time — perfect technical indicators.
Solution
Information architecture and topic clustering; technical SEO (schema, CWV, internal linking), optimization of flyers and landing pages for Ads; systematic production of videos/photos; QA and CRO cycles.
SEO & Google Ads — Approach
Technical SEO
- Core Web Vitals: LCP, CLS and INP in “green” for the key templates.
- Schema.org for products, FAQ, videos and reviews; dynamic sitemap + hreflang.
- Internal link structure (topic clusters) and optimized filters/facets.
- Instant cache/optimized images (WEBP), lazy-loading videos.
Google Ads / Quality Score
- Clear semantics of landing pages, matching the queries (Exact-Match intent).
- High relevance of ads + extensions (sitelinks, callouts, snippets).
- Page speed and UX → higher Expected CTR and QS 9–10 for “hoverboard”.
- Conversions and remarketing through GA4/Consent-mode, events and offline imports.
Results
Top 3
Organic ranking in Google
QS 7–10
By the keywords “hoverboard” and related
~70%
Online dominance by the key segments
Screenshots
Testimonial
“Before we started working with Dot Com Services, we spent thousands of dollars on renting stores all over the country. Now we sell mainly from our warehouse and save a lot of money.”