Case Study — eCommerce / Pellet stoves, burners and boilers
Пелетни-Камини.com — SEO and Ads that beat the competitive niche
WordPress/WooCommerce store, optimized for the first page in organic search and perfect Quality Score 7–10 for the keywords/segments pellet stoves, burners and boilers. Reasonable costs, strong return.
- Business
- eCommerce — Pellet stoves, burners and boilers
- Scope
- SEO + Ads optimization
- Technical stack
- WordPress / WooCommerce
- Market coverage
- >90% exposure*
An estimated share of organic and paid traffic in the target keywords/segments.
Overview of the project
The goal was to build a cost-effective WooCommerce store that performs well in Google Ads (high Quality Score) and ranks on the first page organically, despite the strong competition and the genericity of the product.
Challenge
To beat big brands with a limited budget by improving the relevance and quality of landing pages and minimizing the cost per click through excellent Quality Score.
Solution
Technical SEO (CWV, schema, internal linking) + thematic pages and guides. Dedicated landing pages by intention, tightly integrated ad structure, event-based measurement and regular CRO iterations.
SEO & Google Ads — Approach
Technical SEO
- Core Web Vitals “green” for key templates (categories, products, comparisons).
- Schema.org for Product/Offer/FAQ/HowTo; rich snippets in SERP.
- Information architecture and clusters (boilers, stoves, burners, accessories).
- Optimized images (WEBP/AVIF), critical CSS, server/CDN caching.
Google Ads / Quality Score
- Structure by intention: exact ad groups, matching landing pages.
- High relevance of ads + extensions (sitelinks, callouts, snippets).
- Expected CTR and experience on the target page → QS 7–10 for “pellet stoves, burners and boilers”.
- GA4 + Consent Mode, offline/phone conversions, remarketing audiences.
Results
90%+
Exposure in search*
QS 7–10
By keywords “pellet stoves, burners and boilers” and related
1st page
Organic ranking
Screenshots
Testimonial
“We are very happy with the work of Dot Com Services, our partnership gives perfect results. We expect to work together in the future for even more success.”