Case Study — Web Design - Local Services
Barokamera.com — Effective Presentation and Organic Ranking in Google
WordPress website, built to present the medical services offered by the clinic in the best way possible and optimized for maximum organic traffic in Google for the keywords/segments “hyperbaric chamber“ and “medical center“ in the local results of Google for the region of Montana. The site is specifically built on WordPress for quick and easy access and adding content for self-management by the clinic.
- Business
- Local Services — Medical Center
- Scope
- Local SEO + Optimization
- Technical stack
- WordPress
- Market coverage
- Top 3 in organic search
Project Overview
We built a mobile-optimized website with a minimalist design and a simple structure for easy access. The site is specifically built on WordPress for self-management of the content by the clinic. We optimized it for organic ranking in Google for the keywords/segments “hyperbaric chamber“ and “medical center“ in the local results of Google for the region of Montana.
Challenge
Creating rich multimedia content (videos, photos, articles/tips, frequently asked questions), which is useful, shows expertise and trust; at the same time, it helps with organic ranking in Google.
Solution
Information architecture and topic clustering; technical SEO (schema, CWV, internal linking), optimization of landing pages for Ads; systematic production of videos/photos; QA and content optimization.
Local SEO + Training — Approach
Technical SEO
- Core Web Vitals: LCP, CLS and INP in “green” for the key pages.
- Internal linking structure (topic clusters) and optimized filters/facets for semantic content.
- Instant cache/optimized images (WEBP), lazy-loading videos/photos.
Training for owners and teams
- Training for working with the content of the site, to update it yourself or from your team.
- Recommendations for calendar addition of content for optimal ranking in Google.
- Integration into Facebook for sharing the content and receiving feedback from clients.
Results
Top 3
Organic ranking in Google
High organic traffic
From local results of Google
Easy and quick access
For self-management of the content
Screenshots
Testimonial
“Dot Com Services, built us an excellent website. In just a few months we reached top 3 in the organic results for our services. This saved us a lot of money and gave us the opportunity to focus on our business investment.”