Case Study — Web Design - VIP Concierge
VIP-Assistance.com — VIP Concierge & Luxury Transportation in Bulgaria
Delicate organization for international business guests, state delegations and VIP tourists. Luxury transportation with limousines - Maybach, Mercedes G-Class; personal tourist programs, hunting tourism and lifestyle concierge services.
- Business
- VIP Concierge & Luxury Transportation
- Technical stack
- WordPress
- Focus
- Mobile UX + Animations
- Market coverage
- Bulgaria, Germany, Russia and all Anglogvoryashti pages
Overview of the project
We built a mobile-optimized website with a luxurious design and a simple structure for easy access. The site is organized into several sections so that each can be optimized for organic ranking in Google and profitable advertising in Google Ads.
Challenge
Multilingual website with many competitive keywords both locally and internationally. To reach these keywords it is necessary to optimize each page for SEO and Ads.
Solution
Using a multilingual plugin for WordPress which allows individual changes to the text and all the meta data on each page. Integration into Google Analytics and Google Search Console for monitoring and optimization.
Multilingual SEO + Google Ads — Approach
Multilingual SEO
- Polylang for building a multilingual website with individual text for each page.
- Individual meta data for each page.
- Optimization of the content according to the specific language.
International Google Ads campaigns
- Planning Google Ads campaigns for different countries in separate campaigns.
- Integration of Google Analytics for tracking traffic and conversions.
- Automated optimization of Google Ads campaigns dynamically every day.
Results
First Page
Organic ranking in Google
High organic traffic
From organic search in Google
High conversion from Google Ads
From Google Ads campaigns
Screenshots
Testimonial
“We found an excellent partner in the person of Dot Com Services! They helped us conquer the VIP market in Bulgaria and even reach international clients. In just a few months we reached the first page in the organic results for our key services. This saves us a lot of money and allows us to grow our business.”