GSC

Category: Marketing

GSC (Google Search Console)

Google Search Console (GSC) is a free tool (service) provided by Google that helps website owners, SEO specialists and developers monitor, maintain and improve their site's visibility in Google search results (Google Search).

You can think of it as a "diagnostic center" or "control panel" for your website from Google's perspective.

Main functions and what you can do with GSC:

Search traffic monitoring:

  • You see which keywords (queries) people typed in Google to find your site.
  • You see which specific pages from your site appear most often in the results.
  • You track how many clicks you get and what your average ranking is for different queries.

Content indexing:

  • GSC shows you which pages from your site have been added to Google's database (index) and whether there are indexing problems with others.
  • You can manually submit new or changed pages to Google for indexing so they appear faster in the search engine.

Problem detection:

  • The tool notifies you of critical errors such as:
  • - Problems with the mobile version of the site.
  • - Errors accessing pages (e.g., "404 - Page not found").
  • - Security problems (hacking, malware).
  • - Errors in structured data (schema markup).

Experience improvement:

  • GSC reports on user experience issues such as slow page loading or content problems that don't match the user's device (Core Web Vitals).

Working with links:

  • You can see which other sites are linking to yours (backlinks) and which are your most linked pages.

Dealing with penalties:

  • If Google imposes a manual penalty on your site for violating rules, through GSC you will receive a notification and instructions on how to deal with the problem.

Analogy:

If your website is a store, then Google Search Console is like your personal secretary who:

  • Tells you how many people passed by the window display (impressions).
  • Shows you how many of them came inside (clicks).
  • Reports what products in the store people are looking for (keywords).
  • Warns you if the door key is broken (404 error) or if the police (Google) has put up a ban (penalty).

    • Who is it intended for?

    • Website and blog owners: To understand how they perform in Google.
    • SEO specialists and digital marketers: To optimize sites for better results.
    • Web developers: To discover and fix technical problems.

    Summary:

    Google Search Console is an absolutely essential and free tool for anyone who seriously deals with a website and wants to understand how Google sees it and how they can improve its organic search traffic.