WooCommerce: setup and customization of online stores
We build fast, secure and scalable WooCommerce stores that sell. 18+ years of experience in WordPress development and problem solving.
Conversion and UXSpeed and SEOSecurity and complianceERP/CRM integrations
Key results
- ✓ Faster time to first sale
- ✓ Higher conversion and average order value
- ✓ Lower operational costs through automation
What the service includes
Initial configuration
- Installation and initial settings of WooCommerce
- Currencies, taxes (incl. VAT/OSS), jurisdictions
- Payment methods (Stripe, PayPal, cards, cash on delivery)
- Delivery and tariffs (zones, couriers, automatic calculators)
Custom design
- UX/UI concept and design system
- Custom themes (or deep customization of available)
- Optimized product pages and checkout
- Accessibility (WAI-ARIA) and mobile optimization
Catalog and data
- Import/migration of products, categories, attributes
- Variations, bundles, digital and subscription products
- SKU, barcodes, inventory, serial numbers
- Mass edits and automatic rules
Integrations
- ERP/CRM, warehouse, fulfillment
- Marketing (Meta, Google, TikTok, email/CRM)
- Postal/courier APIs, electronic invoices
- PIM/Feeds for marketplaces (Google, Amazon and others)
Performance and SEO
- Caching (object/pages) and CDN configuration
- Core Web Vitals and image optimization
- Technical SEO: schemas, clean URLs, breadcrumbs
- Monitoring, logs, alerts and A/B testing
Security and compliance
- WAF, 2FA, backups, rollback plan
- GDPR/CCPA practices and policies
- Hard role/access restrictions
- Regular updates and audits
Methodology
- 1Discovery & specification:
Workshop, user stories, acceptance criteria, use‑case diagrams and compatibility.
- 2Architecture & design:
Hooks/filters, OOP, service containers, DB schema, caching, error strategy.
- 3Development:
Git flow, code review, PHPCS, static analysis (PHPStan), Composer autoload.
- 4Testing:
Unit/Integration (PHPUnit), e2e (Playwright), test matrices for WP/WC/PHP versions.
- 5Deployment & versioning:
CI/CD, semantic versioning, changelog, rollback plan, staging → production.
- 6Support:
SLA, monitoring of logs/events, proactive updates and roadmap.
Why customized WooCommerce store
Advantages over “generic” themes
- Focus on conversion: tailored templates and micro UX
- Less code, higher speed and better Core Web Vitals
- Stability: elimination of “plugin spaghetti” conflicts
- Flexibility: business logic that follows your processes
- Lower TCO: no hidden subscriptions and easier support
- Control over data, security and compliance
What you get
- Design system and components by your brand
- Checkout, filters and catalogs, optimized for sales
- Automations: pricing, discounts, loyalty
- Deep integrations: ERP/CRM, couriers, invoicing
- Monitoring, logs and growth analytics
Comparison: WooCommerce vs other platforms
| Criterion | WooCommerce | Shopify | Magento (Adobe Commerce) |
|---|---|---|---|
| Ownership and control | Full control, open source | Hosted, limited access to backend | Open source, but more complex |
| Customization | Unlimited, WordPress ecosystem | Limited from App/Theme frameworks | Very high, but expensive |
| Costs | No monthly platform fees; hosting/development fees | Monthly fees + transaction/app fees | High development/support costs |
| Speed and SEO | Excellent with good optimization | Good, but limited for technical SEO | Very good, needs strong infrastructure |
| Integrations | Wide, with ERP/CRM, marketing and logistics | Wide, but often paid and limited | Wide, high engineering |
| Scalability | From small to large stores with good architecture | Good to medium, expensive with growth | Excellent, but requires a team and budget |