Google Lighthouse

Category: Marketing

What is Google Lighthouse?

Google Lighthouse is an open-source tool for automated testing and improving the quality of websites. It provides detailed audits and recommendations for performance, accessibility, SEO and best practices.

Lighthouse generates comprehensive reports that help developers, designers and SEO specialists identify problems and improve user experience.

Main characteristics:

  • Free and open-source - accessible to everyone
  • Automated - executed with one click
  • Comprehensive - covers many aspects of the website
  • Actionable - provides specific recommendations for improvement
  • Comparable - allows tracking improvements over time

Methods for accessing Lighthouse:

1. Chrome DevTools (most popular)

  • Open Chrome browser
  • Press F12 for DevTools
  • Select the "Lighthouse" tab
  • Select categories and click "Generate report"

2. Chrome Extension

  • Installation of Lighthouse extension from Chrome Web Store
  • Access from any page with one click
  • Convenient for quick tests

3. Command Line (Node.js)

  • Installation: npm install -g lighthouse
  • Execution: lighthouse https://example.com
  • Ideal for automation and CI/CD

4. PageSpeed Insights

  • Online version of https://pagespeed.web.dev/
  • Does not require installation
  • Provides similar results

Audit categories:

Performance

Evaluates the speed and effectiveness of loading

Key metrics:

  • First Contentful Paint (FCP) - first visual content
  • Largest Contentful Paint (LCP) - largest element
  • Total Blocking Time (TBT) - time blocking
  • Cumulative Layout Shift (CLS) - stability of layout
  • Speed Index - speed index

Accessibility

Checks accessibility for people with disabilities

Main checks:

  • Alt text for images
  • ARIA attributes and roles
  • Color contrast
  • Keyboard navigation
  • Semantic HTML

SEO (Search Engine Optimization)

Analyzes the optimization for search engines

Key elements:

  • Meta descriptions and titles
  • Mobile-friendly design
  • XML sitemap and robots.txt
  • Structure of heading tags
  • Link texts and anchor texts

Best Practices

Checks compliance with modern standards

Covered areas:

  • HTSSL and security
  • Console errors
  • Modern web features
  • Using best practices
  • Deprecated APIs

PWA (Progressive Web App)

Evaluates the features of Progressive Web Apps

PWA requirements:

  • Service Worker registration
  • Offline functionality
  • Installability
  • Responsive design
  • Fast loading

Evaluation system:

  • 90-100 Excellent - The site meets all best practices
  • 50-89 Good - There are opportunities for improvement
  • 0-49 Poor - Significant improvements are needed

Practical application:

For developers:

  • Identification of performance bottlenecks
  • Optimization of code and resources
  • Automation of quality assurance
  • Continuous integration checks

For designers:

  • Check color contrast
  • Validation of responsive design
  • Optimization of images
  • Improve user experience

For SEO specialists:

  • Optimization for search engines
  • Improve mobile experience
  • Structural improvements
  • Technical SEO audits

For business owners:

  • Comparison with competitors
  • Measurement of website quality
  • Identification of problems before clients
  • Data-driven solutions for improvements

Good practices when using:

Good practices when using:

  • Test in production environment - for the most accurate results
  • Use incognito mode - for cleaner results
  • Test multiple times - for more stable results
  • Focus on field data - real user data
  • Compare with competitors - for context and benchmark
  • Track progress - measure improvements over time

Restrictions and warnings:

  • Laboratory conditions - results may differ from real conditions
  • One moment in time - does not take into account variable conditions
  • Does not cover all aspects - additional tools may be needed
  • Score is not everything - focus on specific recommendations
  • Device configuration - affects results

Conclusion:

Google Lighthouse is a powerful and indispensable tool in the arsenal of every web professional. It provides clear, actionable information for improving the quality of websites, helping to create faster, more accessible and optimized online experiences for all users.

Remember: The goal is not a perfect score of 100, but continuous improvement of user experience based on data and recommendations from Lighthouse.