What the service includes

  • Creation/optimization of Facebook Page – name, categories, visual identity, templates and tabs (Shop, Reviews, Services).
  • Configuration of Meta Business Suite/Business Manager – roles, access, domain verification, protections.
  • Activation of Commerce Manager and Facebook Shop – selection of checkout method, policies, delivery/return addresses.
  • Creation/connection of Catalog (Catalog) – import via Fiid/CSV or platform, categories and product attributes.
  • Installation of Meta Pixel and/or Conversions API – tracking events (ViewContent, AddToCart, Purchase) and compliance.
  • Configuration of Messaging – automatic replies, FAQ, linking with WhatsApp/Instagram.
  • Basic content plan and moderation/support guidelines.

Benefits for the business

  • Unified commercial back-office via Commerce Manager and correct display of availability/prices.
  • Readiness for dynamic ads, re-marketing and sales through Shops.
  • Higher trust with complete delivery/return policies and verified domain.
  • Better attribution through events from Pixel/CAPI.

Note: Shops apply eligibility requirements (Commerce Eligibility) and content/ad policies on Meta.

Execution process

  1. 1

    Audit

    on current assets (pages, catalogs, domains, roles).
  2. 2

    Configuration

    of Business/Commerce Manager and Page; upload of brand assets.
  3. 3

    Catalog:

    Fiid/integration, categories, variations, availability.
  4. 4

    Pixel/CAPI:

    installation, events, tests and validation.
  5. 5

    Shop settings:

    checkout, policies, review and publication.
  6. 6

    Training

    of the team (30–60 min) and documentation.

Frequently asked questions

Does my shop need to be approved?▼

Yes, Shops requires compliance with Meta's eligibility requirements and policies.

Can I use checkout on my website?▼

Yes, checkout is supported on your website or app—according to market and regulations.

Is CAPI required if I already have Pixel?▼

Strongly recommended—server events improve attribution and stability.

Do you support catalogs from platforms?▼

Yes—we integrate catalogs from popular platforms (CSV/Fiid/API), including variants and availability.