Asset Management & Design Ops

One place for logos, fonts, images, icons, components, templates and design tokens—with clear rules, versions and access rights. A faster team, fewer mistakes, a consistent brand.

StartWhat includes

Accents

Single source of truth

Brand kit and library with approved assets.

Versioning and approvals

Git/DAM, release processes and change tracking.

Performance

Automatic output formats, optimization and CDN.

Security and rights

Roles, access, licenses and tracking.

What you get

Practical artifacts that reduce duplication and speed up the launch of campaigns and features.

Brand/Asset kit

  • Logos, colors, typography, icons, illustrations
  • Templates for presentations, social media, emails
  • Folder “Do/Don't” and sample compositions

Design tokens & systems

  • Tokens for color, typography, spacing, radii, shadows
  • Figma libraries + HTML/Tailwind reference components
  • Documentation and naming rules

Web template library

  • Gutenberg block patterns / PHP partials
  • Landing sections, forms, tables, navigation
  • Integration examples and best practices

Processes & workflows

  • Pull request/Review rules and release schedule
  • Approval of assets (design → brand → legal → publish)
  • Checklists for release and migrations

Optimization and outputs

  • Images: AVIF/WebP + fallback, automatic cropping/dimensions
  • SVG: optimization, sprite, accessibility
  • CDN configuration and caching rules

Licenses and rights

  • Tracking of licenses (fonts/images/illustrations)
  • Roles and access (editors, designers, agencies, partners)
  • Archiving and sunset policy

How we work

Step by step implementation, to avoid stopping the current work.

  1. 1

    Evaluation

    Inventory of assets, tools and teams.

  2. 2

    Design

    Folder structure, tokens, processes, rights.

  3. 3

    Migration

    Transfer, normalization, metadata, versions.

  4. 4

    Automation

    Scripts for export, optimization, validation.

  5. 5

    Training

    Manuals, videos and Q&A for teams.

Integrations

Connect the libraries with the actual development and content.

Figma ↔ Code

Synchronization of components and tokens; handoff guide.

WordPress/PHP

Block patterns, partial‑s and enqueue/versioning.

DAM/CDN

Configuration of DAM, metadata, CDN rules and web‑optimized outputs.

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Acceptance criteria

Measurable results that reduce chaos and speed up the launch.

  • 0 “orphaned” assets; 100% metadata on published assets
  • Design tokens cover ≥ 90% of UI cases
  • Library with ≥ 20 key components and documentation
  • CDN with correct cache policies and automatic outputs
  • Release process: PR review + changelog for each change
  • Time to find an asset: < 30 sec. in DAM

Packages

Flexible packages according to your maturity stage.

Старт

Brand kit + base libraries

  • Logos, colors, typography
  • 5–8 base components
  • Checklist and short manual

Team

Design tokens + processes

  • Tokens and 15+ components
  • PR/Release rules and templates
  • Figma ↔ Code synchronization

Organization

DAM/CDN + automation

  • DAM implementation and metadata
  • CDN policies and outputs
  • Scripts for optimization
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