Marketing Planning

Strategic planning of your digital marketing according to the niche, target audience and business goals — with a clear media plan, budget, KPIs, timeline and technical stack.

Apply for a marketing planView what you get

For whom

Starter and established online businesses: eCommerce, local services, B2B, SaaS, media/content.

What we aim for

Growth in revenue/leads, optimal CAC, stable LTV and measurable ROI.

How we work

Audit → Research → Strategy → Plan → Test & optimization.

Process of planning

  1. 1

    1. Business & marketing audit

    Goals, KPIs, market positioning, current channels, budgets, messages, assets (website, pixels, CRM).

    • Technical SEO and UX review
    • GA4/Tag Manager/Pixel configurations
    • Attribution and data quality
  2. 2

    2. Research of the niche and competitors

    Market size, seasonality, search, benchmarks, competitive messages and functions.

    • Keywords and SERP intent
    • Audience: personas, problems, motivations
    • Pricing and offers in the niche
  3. 3

    3. Strategy by function

    TOFU → MOFU → BOFU tactics, offers and creative for each phase.

    • Messages and UVP by segments
    • Lead magnets, tripwires, main offers
    • Marketing automation and nurturing
  4. 4

    4. Channel and media plan

    Mix of paid, organic and affiliate channels with forecasts and priorities.

    • Google Ads (Search, PMax, Shopping)
    • Meta/TikTok/LinkedIn ads
    • SEO: content, link building
    • Email/SMS: segmentation, automation
    • Affiliate/Influencer partnerships
    • PR and community
    • Remarketing and CRO
    • Video and YouTube strategy
  5. 5

    5. Budget, forecasts and KPIs

    Breakdown by channels, target CAC/ROAS/LTV, scenarios (base, ambitious, conservative).

  6. 6

    6. Execution plan & measurement

    90-day roadmap, OKR, dashboards, A/B tests and optimization cycle.

What you get (by niche)

eCommerce / Online stores

  • Shopping/PMax structure and feed optimization
  • Category SEO map and clustering
  • Retention: email/SMS flows (browse/abandon/cart, win-back, VIP)
  • RFM segmentation and LTV forecast
  • Budget by categories and seasonality

Local services

  • Local SEO (GMB optimization, NAP consistency)
  • Lead gen functions with forms and calls
  • Geo-targeted paid ads + call tracking
  • Review strategy and social proof
  • Offers: seasonal packages and subscriptions

B2B

  • ABM (Account-Based Marketing) segmentation
  • LinkedIn Ads and content synergies
  • Lead scoring, MQL→SQL process and SLA with sales
  • Webinars/whitepapers as lead magnets
  • CRM integrations and attribution

SaaS

  • Free trial/demo functions and product analytics
  • Activation & onboarding email series
  • Pricing/packaging experiments
  • Performance with focus on CAC payback
  • Retention/expansion: in-app and lifecycle

Media / Content creators

  • SEO editorial calendar and topic clusters
  • YouTube/Shorts strategy and distribution
  • Paid promotions for growth and monetization
  • Email newsletter and sponsorships
  • Revenue analysis: ads, memberships, products

Timeline and scope

Typical strategic sprint: 2–4 weeks for full plan + 90-day roadmap for execution. The scope varies according to the niche, goals and data.