Do we need SPA/framework?

Not necessarily. Clean HTML/CSS and minimal JS often give the best results. We also work with available frameworks when needed.

What if the design is heavy?

We apply art‑direction, optimization, and progressive loading, without compromising the aesthetics of key sections.

Integration with WordPress/PHP?

Yes — we deliver block patterns or PHP partials, with clear rules for enqueue and caching.

How do you maintain the result?

Documentation, performance review checklists, field data monitoring, and regression tests.

Performance‑Aware Design

We design UI and content with speed in mind: optimized images, semantic HTML, minimal code, and clear Core Web Vitals goals. Beautiful and fast.

Start What includes

Accents

Core Web Vitals

Clear goals for LCP, CLS, INP and TTFB.

Images without compromises

AVIF/WebP, art‑direction, adaptive sizes

Minimal code

Semantic HTML, reasonable CSS/JS, without bloat.

Default accessibility

Focus, contrast, ARIA, better UX and speed.

What you get

Design, specifications, and artifacts, with which you actually achieve fast pages.

Performance Design Spec

Goals: LCP/CLS/INP, resource budget (kB and requests)
Architecture: critical CSS, lazy‑load, defer/async
Semantics and ARIA, focus and skip‑links

Images & graphics

Art‑direction (picture/srcset/sizes), AVIF/WebP + fallback
SVG optimization and symbol sprites
Lazy‑loading and priorities for prefetch/preload

Components and templates

Responsive sections with fluid typography
Minimal dependencies, progressive enhancement
Examples for forms, navigation, modals without bloat

Monitoring & reports

Laboratory reports (Lighthouse) + field data (RUM)
Comparison before/after and prioritized recommendations
Regression test template

Process

We integrate performance into design and development—not as the last step, but in every phase.

1
Base evaluation
Analysis of current metrics and blockers.
2
Design guidelines
Mocks, tokens and components with performance rules.
3
Build
Clean HTML/CSS, minimal JS, QA matrix.
4
Testing
Lighthouse + RUM, real devices/networks.
5
Launch & monitoring
Field data, regressions and recommendations.

Goals and KPIs

Example values (we adapt according to the project and market).

LCP ≥ 2.5s (75-th percentile mobile)
CLS ≥ 0.1 on key pages
INP ≥ 200 ms
TTFB ≥ 0.8s (dynamic content)
Budget: ≥ 150kB critical resources
Lighthouse Performance ≥ 92

Coordination with other services

We work closely with SEO, CRO and development for long‑term results.

SEO

Speed boosts visibility; sync for structure/meta/landing templates.

CRO

Fast pages ↔ less bounce; A/B tests after launch.

Development

Collaborative work on bundling, caching and CDN policies.

Packages

Start options; we scale according to your needs.

Performance Audit

Snapshot of the state

Lab + field data
Priority list of corrections
30‑min. discussion

Design+Build

Templates and components

Mocks + HTML/CSS
Images and SVG optimization
Laboratory reports

Continuing monitoring

RUM + regressions

Field data and alarms
Monthly recommendations
QA for new releases