Affiliate Marketing — strategy, implementation and growth

We design, build and manage affiliate programs that expand your sales through a network of publishers, influencers, media and business partners. You get a comprehensive framework: from technical integration and tracking to partner recruitment, policies, commissions and scaling.

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Payment model
Pay-per-result (CPA/CPS/CPL)
Tracking
S2S postback + 1st-party cookies
Security
Anti-fraud & compliance policy

What is Affiliate Marketing?

Affiliate Marketing is a performance channel where external partners promote your products/services against a commission according to predefined rules. The commission is paid only for a validated result—sale, qualified lead or installation.

Key advantages

  • Predictable costs (pay-per-result).
  • Access to new audiences and channels.
  • Scalability through networks and affiliate ecosystems.
  • Strong trust signals through third-party content.

When is it suitable?

  • We have a clearly measurable conversion (eCommerce, SaaS, lead generation).
  • The margin allows for commission and retention/cancellation.
  • Presence of creatives, product feeds and target pages.
  • Readiness for legal and brand policies towards partners.

Types of affiliate programs

In-house vs. via network

In-house platform (e.g. WordPress plugins/private systems) or via affiliate networks (Impact, Awin, CJ, Rakuten, PartnerStack and others).

Public vs. private

Public with open application or private with carefully selected partners.

Single-level vs. multi-level

Direct commission or additional for recommended sub-affiliates (referral levels).

By channel

Content/SEO, coupon and cashback sites, price-comparison, e-mail, influencers/creators, B2B affiliate partners, sub-affiliate networks.

By business model

B2C (eCommerce, applications) and B2B (SaaS, services) with specific rules for lead qualification and sales cycle.

With hybrid attribution

Combination with first-party data, UTM/GA4 and server events (CAPI, S2S) for fairer distribution of the value.

Payment models and commissions

Main models

  • CPS (Cost-per-Sale) – fixed amount or % of the order value.
  • RevShare/Recurring – recurring commission for subscription (e.g. % for 6–12 months).
  • CPL (Cost-per-Lead) – validated lead according to defined criteria (MQL/SQL).
  • CPA/CPI – for a specific action/application installation.
  • Hybrid – combination of CPS + CPL or fixed bounty + % of sale.

Rules and settings

  • Cookie window: typically 30–90 days; possible first-touch/last-click.
  • Retention & cancellation: verification before payment (e.g. 14–45 days).
  • Tying and bonuses: by volume, AOV, new customers, seasonal incentives.
  • Payment frequency:NET15/NET30/weekly; methods: bank transfer, PayPal, Wise.
  • SKU/category commissions: different commissions by margin/collection.

Technical implementation and integrations

Platforms & networks

We work with Impact, Awin, CJ, Rakuten, ShareASale, PartnerStack, Tapfiliate, Post Affiliate Pro, FirstPromoter, and in-house solutions (e.g. AffiliateWP, SliceWP) according to your stack (Shopify, WooCommerce, custom).

Tracking

S2S postback + first-party cookies, UTM standards, sub-ID parameters, deep links, product feeds, coupon attribution, GA4/BigQuery, Facebook CAPI/Google Ads offline conversions.

Compliance & security

GDPR/ePrivacy, mandatory disclosures (#ad/advertising content), anti-fraud (click spike, device/IP anomalies, cookie-stuffing), brand/trademark restrictions in PPC.

Methodology: from design to scaling

  1. 1

    Audit & business case

    Margin analysis, LTV, CAC, seasonality; determining target CPA and acceptable commission range.

  2. 2

    Program design

    Rules, cookie window, attribution, category commissions, content and PPC policies.

  3. 3

    Technical integration

    Installation of tags, S2S, product feeds, coupon logic, partner dashboard, onboarding documents.

  4. 4

    Recruitment & activation

    Outreach, listings in networks/marketplaces, activation campaigns, creatives and promo calendars.

  5. 5

    Optimization & growth

    Tying/bonuses, co-marketing, personalized rates for top partners, fraud monitoring, SKU focus.

What you get

  • Program design, rules and legal templates (ToS, policies, brand-guidelines).
  • Tracking integration (GA4, S2S, CAPI, product feeds, coupons, deep links).
  • Partner portal + onboarding kits (banners, copywriting, email templates).
  • Recruitment and evaluation of partners, whitelist/blacklist process.
  • Monthly reports, KPI dashboard and recommendations.
  • SKU/category commissions and coupon attribution.
  • Anti-fraud rules and alerts.
  • Promo calendar and co-branding campaigns.
  • Training of the team and internal procedures.
  • Compliance with GDPR/ePrivacy and advertising disclosures.

KPI and measuring success

Effectiveness

CPA/CAC, CR%, AOV, LTV/CAC, new customer share, validated revenue.

Activity

# active partners, time-to-first sale, partner retention.

Quality

Cancellation/fraud% by channel, validity of leads, lifetime churn for subscriptions.

Packages and scope

Start

Audit, program design, basic integration, onboarding kit.

Management fee: from 600 EUR/month* + one-time setup.

Growth

Everything from „Start“ + recruitment of partners, SKU rates, anti-fraud, co-marketing.

Management fee: from 1100 EUR/month* + performance bonuses.

Scaling

Multi-networks, international scaling, API/product feeds, BI/BigQuery.

Management fee: by request.

* Commissions to partners and network fees are paid separately. All prices are indicative—you get an official offer after the audit.

Request an individual offer