Pay-Per-Click (PPC) Advertising

Strategic management of paid advertising in Google Ads, Microsoft Ads and Facebook (Meta) Ads with a focus on sales, leads and growth

View Google AdsView Microsoft AdsView Facebook (Meta) AdsЗаяви безплатна консултация

Value Props

Full coverage of the funnel

From search with high intent to display and social formats for discovery and re-marketing.

Measurable result

GA4, GTM and event tracking for real KPIs: CPA, ROAS, LTV and incrementality.

Optimization by data

Testing of creatives, audiences, keywords and bidding strategies on cycles of 7/14/28 days.

What our PPC service includes

What our PPC service includes

Strategy and audit

  • Audit of accounts and campaigns (structure, settings, tracking, traffic quality).
  • Definition of goals and KPIs: conversions, revenue, ROAS, CPA.
  • Attribution models and compliance with privacy requirements.

Configuration and integrations

  • GA4, Google Tag Manager, events and conversions (including offline imports).
  • Product feeds (Merchant Center / catalogs), Conversion API for Meta.
  • UTM standards and linking to BI/CRM systems.

Execution and creativity

  • Research of keywords and audiences; segmentation by stages of the funnel.
  • Text, visual and video formats, A/B and multi-variant tests.
  • Landing pages and CRO recommendations (speed, relevance, UX).

Monitoring and optimization

  • Offering: Manual/Enhanced CPC, tCPA, tROAS, PMAX, seasonality.
  • Negative keywords, block-listing on placements, frequency.
  • Reporting: weekly/monthly reports, dashboards and transparent access.

Networks overview

Google Ads

  • Search with high intent and coverage of brand/competitors.
  • Performance Max, Display, Discovery, YouTube, Shopping.
  • Re-marketing/retargeting and dynamic product ads.
View Google Ads

Microsoft Ads

  • Search and Audience Ads in the Bing ecosystem.
  • LinkedIn profiling by industries and jobs (through integrations).
  • Lower competition and CPA in selected verticals.
View Microsoft Ads

Facebook (Meta) Ads

  • Goals: Sales/Leads/Traffic/Engagement; Advantage+ campaigns.
  • Custom/Lookalike audiences, CAPI, re-marketing by events.
  • Instagram, Reels, Messenger and dynamic catalogs.
View Facebook (Meta) Ads

Retargeting vs. Remarketing

Retargeting

Re-reaching anonymous visitors from the site/app through pixels and events – with the goal of completing a purchase or request.

View more about Retargeting

Remarketing

Communication to known contacts/customers (e.g. customer lists) for repeat purchases, upsell and loyalty – e.g. through Customer Match, email, etc.

View more about Remarketing

Example packages and ranges

Start

  • Configuration of 1 network (Google/Microsoft/Meta)
  • Up to 3 campaigns + basic tracking
  • Monthly reports

Growth

  • Multi-channel strategy (2–3 networks)
  • Performance Max / Advantage+ / Audience Ads
  • Weekly optimizations and CRO recommendations

Scale

  • Catalogs, dynamic feeds, offline conversions
  • Automated offering and budgeting
  • BI integrations and personalized dashboards

*The pricing is individual according to the budget, goals and complexity. Contact for an offer.

Approach and process

  1. 1

    Discovery conversation and brief.

  2. 2

    Audit and action plan by channels.

  3. 3

    Configuration of tracking, feeds and campaigns.

  4. 4

    Launch, testing and optimizations on 7/14/28 days.

  5. 5

    Monthly reports, roadmap and expansion.