Social Media Marketing (SMM)

Planning, content, advertising and measurable ROI – we build presence that sells.

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Why SMM

Strategy & positioning

We define audiences, messages and content pillars for recognition and trust.

Content that engages

Videos, carousels, Reels/Shorts, stories, UGC – a consistent calendar and clear KPI.

Advertising with results

Segmentation, retargeting/remarketing, A/B tests, automation and reporting.

What our Social Media Marketing includes

Strategy & plan

  • Audience and competitor analysis
  • Define goals (Awareness, Engagement, Leads, Sales)
  • Content calendar and tone of communication
  • KPI & Dashboard: Reach, CTR, CPA, ROAS

Content creation

  • Creatives: images, videos, GIF, carousels
  • Copywriting & CTA formulas
  • UGC programs and influencer partnerships
  • Moderation of communities (comments/chat)

Advertising campaigns

  • Platforms: Facebook/Instagram, TikTok, LinkedIn, X, Pinterest
  • Target group: interests, behavior, Lookalike, CRM lists
  • Retargeting & remarketing fu
  • A/B/C tests, budgeting and optimization

Measurement & automation

  • Installation: Meta Pixel, Conversions API, TikTok Pixel
  • Events and conversions: AddToCart, InitiateCheckout, Purchase
  • Marketing automation and dynamic catalogs
  • Monthly reports and recommendations

SMM Services

Facebook page and store setup

Professional base for growth: full branding, roles, catalogs and Commerce policies.

  1. 1. Audit and claiming on activators (Business Manager, domain, pixel)
  2. 2. Branding: visual identity, About, services, CTA buttons
  3. 3. Facebook Shop/Instagram Shop: catalogs, fiyfodes, categories
  4. 4. Integrations: WooCommerce/Shopify, dynamic product ads (DPA)
  5. 5. Policies & security: 2FA, access, backup administrators
To the Facebook Pages and Stores

Social media advertising management

Growth campaigns: awareness, engagement, traffic, leads and sales.

  1. 1. Planning by fu: TOFU/MOFU/BOFU
  2. 2. Segmentation: interests, Lookalike, geometry, demographics, behavior
  3. 3. Retargeting/remarketing: website, video, social interactions
  4. 4. Creatives and tests: formats, offers, offline events
  5. 4. Monitoring & optimization: budget, frequency, ROAS
To the Social Media Advertising

Common scenarios (Use Cases)

Starting a new brand

  • Brand identity and content pillars
  • Awareness campaigns and influencers
  • Communities building and first lead magnets

Lead generation for services

  • Lead Ads/Instant Forms + CRM sync
  • Video fu and nurture sequences
  • Calendar for consultations and remarketing

Support & loyalty

  • UGC campaigns and reviews
  • Communities management and social CRM
  • Loyalty programs and cross-sell

eCommerce: Retargeting & remarketing for a shoe store

Full fu for increasing sales and frequency of repeat purchases.

Steps and audiences

  • ViewContent → retargeting with viewed models
  • AddToCart → reminder with incentives (-10%/free delivery)
  • InitiateCheckout → trust signals and speed
  • Purchase → remarketing for accessories/similar models
  • LTV → Lookalike 1–3% by buyers and high LTV

Creatives & offers

  • Dynamic product ads (DPA) by catalog
  • Sizes and availability in real time
  • UGC/reviews: comfort, quality, style
  • Seasonal collections and bundle offers
  • After purchase: subscription for support/accessories

KPI & reporting

ROAS, CPA, frequency, share of new customers, LTV, repeat purchase  30/60/90 days.