Paid Social Media Ads

Strategic planning, targeting and optimization for fast growth of sales and brand recognition in Facebook/Instagram, TikTok, LinkedIn and X – with a focus on remarketing and sales.

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Overview

Coverage & Channels

Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube, Pinterest — selection according to the goals, niche and audience.

Full Fu

From building awareness to sales and loyalty: Awareness → Consideration → Conversion → Retention.

Measurable Effectiveness

Pixels, CAPI, UTM tags, events and offline imports for real‑time tracking of ROAS and CPA.

Key techniques and methodologies

Retargeting

  • Reaching visitors to the website/profile who have not converted.
  • Dynamic product ads (DPA) for eCommerce catalogs.
  • Segmentation by depth of engagement: product view, adding to cart, abandoned order.
  • Frequency and windows: 3–7 days, 14–30 days, 60–90 days for different offers.

Remarketing

  • Communication to existing customers and leads for repeat purchases.
  • Cross‑sell and upsell campaigns based on purchase history.
  • Segmentation by CLV, RFM and product preferences.
  • Automated sequences (sequences) with time triggers.

Segmentation of audiences

  • Custom Audiences: website traffic, video views, engaged profiles, customer lists (GDPR‑compliant).
  • Lookalike/Similar: 1–3% for volume, 3–5% for scaling, by source with high LTV.
  • Context and interests: themes, keywords, demographics and intentions.
  • ABM for B2B (LinkedIn): positions, industries, company lists.

Branding & Brand Affirmations

  • Brand Lift goals, repeatability of key messages and UGC for trust.
  • Formats: video, rills, stories, carousels, collections, Spark/TikTok Ads.
  • Social proof: reviews, ratings, cases, influencers.
  • Control of frequency and brand safety (brand safety) lists.

Methods and types of campaigns

Traffic & Engagement

Optimization for visits, video views, engagement with posts, followers and events.

Lead Generation

Native Lead Forms, chat/DM campaigns, chatbots and integrations to CRM with validation.

Sales & Catalogs

Catalog campaigns, dynamic ads, offers, collections and Shop integrations.

Events & Applications

Registrations for webinars/events, App Installs, App Events optimization.

Influencer & UGC

Whitelisting/Creator marketplace, Spark Ads, agreements for rights and brand guidelines.

B2B & Professional Networks

LinkedIn Sponsored Content/InMail, documents ads, ABM and company lists.

Approach and process

  1. 1

    Discovery & Targeting:

    Analysis of market, audiences, competitors, USP and KPI (ROAS, CPA, CPL).

  2. 2

    Tracking preparation:

    Pixels and CAPI (server‑side), events, UTM, conversions and offline imports.

  3. 3

    Strategy & architecture:

    Fu, segments, creative framework, frequency and budget allocation.

  4. 4

    Tests & validation:

    A/B and multivariate tests (creative/audience/offer/landing).

  5. 5

    Optimization & scaling:

    Rules, bid strategies, expanding audiences and LTV‑oriented campaigns.

  6. 6

    Reporting & transparency:

    Weekly/monthly reports, dashboards, recommendations and roadmap.

Quality, policies and compatibility

  • GDPR and ePrivacy consent; management of 1st‑party data and email hashing.
  • Platform policies: advertising standards, approvals, brand safety and prohibited categories.
  • Creative guidelines: formats, ratios, subtitles, accessibility (ALT/captions), readability and contrast.
  • Speed and UX of landing pages: Core Web Vitals, mobile optimization, security and trust.

Packages

Start

  • 1 channel (e.g. Facebook/Instagram)
  • Up to 3 campaigns / month
  • Pixel setup, basic events and UTM
  • 2 creative variants / month
  • Monthly report
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Business

  • 2–3 channels (FB/IG + TikTok/LinkedIn)
  • Full fu + remarketing/retargeting
  • CAPI (server‑side) and offline conversions
  • Creative sprints and A/B tests
  • Weekly report + recommendations
Request an offer

Scale

  • Multi-channel mix + influencer/UGC
  • Dynamic catalogs and personalization
  • Scaling rules and budget algorithms
  • Integration with CRM/CDP and LTV models
  • Dashboards, attribution and Brand Lift
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Audit of existing accounts

  • Structure of the account and fu; proper grouping of campaigns and sets.
  • Events, pixels and CAPI; duplicates and missing configurations.
  • Audiences: sources, overlap, frequency, burn (burn) and refresh.
  • Creatives: hook, value prop, CTA, formats and ratios.
  • Attribution, windows, UTM and offline imports; reports and automations.
Request an audit