Brand identity & positioning
We create a clear, consistent and memorable visual and verbal identity—from strategy and name to logo, colors, typography, images and usage guidelines.
Start projectWhat you getAccents
Strategy
Positioning, audiences, messages, value proposition.
Visual system
Logo, typography, color palettes, images and icons.
Usage
Guidelines, templates and asset library.
Evolution
Audit and refresh of an existing brand without loss of heritage.
What you get
Full kit for start and consistent application of the brand online and offline.
Brand strategy
- Positioning and competitive landscape
- Persons, paths and key messages
- Archetype and tone of communication
Name and slogan (optional)
- Generate variants and preliminary checks
- Short spelling/language/domain screening
- Usage guidelines
Logo and visual identity
- Main and secondary logos + mon/invert versions
- Typography: fonts, hierarchy, size scales
- Color palettes (AA contrast pairs)
Iconography and illustrations
- Set of icons (SVG), style and network
- Illustrative style and example compositions
- Usage guidelines for images/photography
Brand Guidelines (guidelines)
- Logo: placements, minimum sizes, protective fields
- Colors, typography, images, icons, tone
- Examples: web, social, presentations, print
Starter asset kit
- Logos (SVG/PNG), fonts/links, palettes (ASE)
- Templates: presentations, social posts, business cards
- Figma library + short guide
Process
With joint workshops and clear intermediate approvals.
- 1
Discovery
Goals, audiences, competitors, ethical principles.
- 2
Strategy
Positioning, messages and tone.
- 3
Concepts
Design routes, moodboards, explorations.
- 4
System
Logo, palettes, typography, icons, images.
- 5
Guidelines & assets
Brand Guidelines, templates, asset kit.
Packages
Choose the package according to the stage of your business.
Brand Starter
For new products/companies
- Light strategy + 2 concepts
- Logo, palette, base typography
- Mini guidelines (10–12 pages)
Identity Pro
Full system and libraries
- Full strategy + 3 concepts
- Typography, palettes, icons, images
- Brand Guidelines (30+ pages) + asset kit
Brand Refresh
Refresh without loss of heritage
- Audit of the current identity
- Evolution of logo/palettes/typography
- Updated guidelines and templates
Tone of voice & key messages
Define the verbal identity that sounds consistent across all channels. Below — guidelines and example messages by audiences.
| Attribute | Do | Avoid | Example |
|---|---|---|---|
| Clarity | Short sentences, specific benefits | Jargon, empty promises | “We start in 10 days with measurable growth.” |
| Competence | Facts, processes, metrics | Self-promotion without evidence | “Lighthouse ≥ 92 and LCP ≤ 2.5s on mobile.” |
| Accessibility | Inclusive language, active verbs | Stereotypes, complex constructions | “The site is convenient for all — keyboard, screen readers, contrast.” |
| Empathy | Recognize limitations and risks | Absolute (“100% guaranteed”) | “We will validate with fast tests before final investment.” |
Startups
Focus: fast market test and flexibility.
- Title: “Brand ready for investors — in 3 weeks”
- Subtitle: “Minimum activation, maximum clarity for the market”
- CTA: “Start with mini guidelines”
MSP (growth)
Focus: sequence and scalability.
- Title: “Single system for all channels”
- Subtitle: “Templates and libraries that speed up the team”
- CTA: “See example templates”
Corporate teams
Focus: risk management and compliance.
- Title: “Brand aligned with policies and markets”
- Subtitle: “Versioning, rights and localization guidelines”
- CTA: “Request enterprise guidelines”
Messaging framework
Value Proposition
Short promise, focused on result (speed, clarity, conversions).
Proof
Metrics, process, previous implementations, standards (WCAG, CWV).
Pillars (3–4)
Permanent themes: sequence, flexibility, accessibility, performance.
CTAs
“Request scope”, “See templates”, “Save consultation”.