Analytics and Measurement
Professional setup of Google Analytics 4, Google Tag Manager, Google Ads conversions, server-side tagging, integrations with CRM (Salesforce, HubSpot, Zoho) and building a reliable system for business reporting and growth.
Full visibility over the function
We track key events – from first visit and scroll to adding to cart, requests and real sales (online/offline).
Reliable conversions for ads
Correct implementation of conversions for Google Ads, Meta, LinkedIn, Microsoft Ads + enhanced conversions and offline imports.
Compatibility and privacy
Configuration of Consent Mode, working with CMP, IP anonymization, data retention policies and quality checks.
What is included in the service
Google Analytics 4 (GA4)
- Creation/audit of property, data streams (Web/App), enhanced measurement.
- Map of events (tracking plan) and definition of conversions, audiences, custom dimensions.
- Cross-domain measurement, eCommerce (view_item, add_to_cart, begin_checkout, purchase).
- BigQuery exports and Looker Studio table for management.
Google Tag Manager (Web & Server)
- Standardized structure of container, naming conventions and versions.
- Server-side tagging (by choice) for better data quality and cookie control.
- Data Layer specification and implementation with consistent schema.
- QA and debug with guard rails and automatic checks.
Advertising platforms
- Google Ads conversions, enhanced conversions, remarketing audiences.
- Meta Pixel, LinkedIn Insight Tag, Microsoft Ads (UET) and others.
- Import of offline conversions (CRM/phone calls/agreements), deduplication.
CRM & CDP integrations
- Salesforce, HubSpot, Zoho, Pipedrive; CDP (e.g. Segment) and identifier unification.
- 1st-party data strategies: UTM standards, attribution model, lead scoring and LTV.
- Synchronization of audiences and automation of campaigns.
Integrations and tools
Process of implementation
- 1
Discovery and audit
Interviews, audit of current tags, data, ads and CRM. Define KPI and target conversions.
- 2
Tracking plan & Data Layer
Create a map of events, parameters, identifiers and Data Layer specification.
- 3
QA, validation and attribution
GTM configuration (web/server), GA4 settings, conversions for platforms, CRM integrations and Consent Mode.
- 4
Tracking plan & Data Layer
Tests in Preview/Debug, comparison of data, validation of eCommerce and offline imports, setting up attribution models.
- 5
Documentation & training
Guides, naming standards, Looker Studio table and team training.
KPI, reports and quality control
- ROAS, MER, LTV, AOV, Conversion Rate
- Channels and campaigns by UTM standards
- Cohort analysis and functions
- Automated tables (Looker Studio) by roles
- Alerts for decline in conversions/traffic
- Monitoring of data freshness and integrity
- Privacy-first measurement and Consent Mode
- Data retention policies and access
- Regular audits and optimizations
Privacy and compliance
We work with leading CMP solutions and apply Google Consent Mode, to make measurement compliant with GDPR/CCPA. We set up IP anonymization, first-party cookies and data retention policies and access.
Packages
Starter
Quick start for small websites and campaign test.
- GA4 + basic GTM container
- 5 key events + 2 conversions
- Google Ads conversion
- Looker Studio basic report
Growth
Scaling reports, eCommerce and ads.
- eCommerce tracking (GA4)
- Enhanced conversions + remarketing
- Cross-domain & audiences
- BigQuery + extended Looker Studio
Enterprise
Complex functions, CRM/CDP and server-side tagging.
- Server-side GTM + 1P strategies
- CRM integration (Salesforce/HubSpot)
- Offline imports and attribution
- Security, policies and QA automation