Conversion Rate Optimization (CRO)

We design, test, and implement data-driven improvements that turn more of your visitors into customers—without increasing ad spend. From analytics instrumentation and UX audits to rigorous A/B testing and high-impact UI changes, our CRO program compounds growth across your entire funnel.

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Typical results: +20–80% lift in key conversion events over 90–180 days (varies by baseline traffic, funnel health, and test velocity).

Results & KPIs

Higher conversions

Improvement of add-to-cart, sending inquiries, demo request, or registration through targeted UX, messaging, and friction removal.

More revenue per visitor

Growth of AOV and RPV through better product/service discovery, bundling, merchandising, and optimized pricing/offers.

Better insights & decisions

Robust GA4 events, server-side tagging, and dashboards to track what actually drives growth.

Reduced CAC

Turn the same traffic into more customers to lower acquisition costs and improve LTV/CAC.

What our CRO program includes

Full-stack optimization, tailored for ecommerce and B2B funnels. We combine research, analytics, experimentation, and implementation into one cohesive growth engine.

1) Research & Diagnostics

  • Analytics & funnel audit (GA4 events, engaged sessions, attribution, drop-offs).
  • Heuristic UX evaluation (clarity, relevance, friction, trust, motivation).
  • Session replay & heatmap review (scroll, click, rage-click, dead-click analysis).
  • Form and checkout friction analysis (field bloat, validation, error handling, payment UX).
  • Message-market fit review (value proposition, category framing, social proof, risk reversal).
  • Technical performance & accessibility (Core Web Vitals: LCP, CLS, INP; WCAG 2.2).
  • Privacy & consent readiness (CMP integration, Consent Mode, event coverage).

2) Hypothesis & Prioritization

  • Insight-backed hypotheses using evidence from data, UX best practices, and user feedback.
  • ICE/PIE scoring to prioritize quick wins vs. strategic bets.
  • Experiment design (A/B, A/B/n, MVT, bandit, holdout) with power & sample-size planning.
  • Risk management: guardrail metrics (bounce/engagement, page speed, error rates, CR).

3) Experimentation & Implementation

  • Rapid test build with clean code, QA, and consistent allocation.
  • Statistical rigor (stopping rules, sequential testing, false-positive control).
  • Winning variant deployment with change control and rollback plans.
  • Documentation & design system updates to preserve wins.

Common CRO techniques and methodologies

We combine proven UX principles with discipline in experimentation and engineering best practices.

Value proposition & messaging

  • Clarity above-the-fold: outcome-oriented titles, overcoming objections, evidence.
  • Category entry points and JTBD-aligned microcopy.
  • Risk reduction: guarantees, free returns, trials, transparent pricing.

Navigation & discovery

  • Information architecture, search, filters, and sorting.
  • Featured collections, recommended paths, faceted browse.
  • Breadcrumbs and progressive disclosure patterns.

Product/service pages

  • UX of gallery, variant selection, price anchoring, and comparators.
  • Trust badges, social proof, FAQs, shipping & returns transparency.
  • Cross-sell/upsell placement and persuasive CTAs.

Checkout & forms

  • Field minimization, autofill, address validation, inline error recovery.
  • Express pay, wallets, installments, and guest checkout options.
  • Security signals, total cost clarity, delivery estimates.

Speed, stability & accessibility

  • Core Web Vitals (LCP, CLS, INP) optimization.
  • Image/CDN strategy, code splitting, critical CSS, prefetching.
  • WCAG-aligned color, contrast, semantics, focus, and keyboard navigation.

Retention & monetization

  • Message lifecycle: onboarding, reminders, win-back series.
  • Loyalty, referral programs, subscriptions, and win-back series.
  • Price tests, bundles, and offer framing.

Our CRO process

We repeat a six-stage cycle that delivers sustainable improvements, not one-time fixes.

  1. 1

    Instrument & Benchmark

    GA4 audit, event taxonomy, baseline funnel values, qualitative sources.

  2. 2

    Discover Friction & Potential

    Heuristics, recordings, surveys, VOC, competitive and template analysis.

  3. 3

    Plan High-Impact Tests

    Experiment briefs with success metrics, guardrails, and prioritization.

  4. 4

    Build • QA • Run

    Clean implementations, proper allocation, stable runtime, and fair reads.

  5. 5

    Decide & Ship

    Statistical review, decision logs, rollout plans, and documentation.

  6. 6

    Propagate & Iterate

    Apply learnings across templates, journeys, and channels. Repeat cycle.

Analytics, experimentation, and engineering stack

We ensure accurate instrumentation, suitable experiments, and stable engineering tools to provide accurate information and fast experimentation cycles.

  • GA4 event model with server-side tagging via GTM.
  • Experiment platforms (A/B, MVT, feature flags) with guardrails.
  • Heatmaps and session recordings, on-site surveys, and VOC.
  • Data pipelines into BI dashboards (Looker/Data Studio, Power BI).
  • Performance budgets (Lighthouse, WebPageTest) and CWV monitoring.
  • Design system tokens and component libraries for test velocity.
  • Compliance with regional consent requirements and CMP integration.
  • QA automation for forms, carts, and critical journeys.

Industries

eCommerce CRO

  • Discovery and merchandising, clarity on PDP, UX of variants.
  • Optimization of cart/checkout, payments, delivery and return transparency.
  • Bundles, subscriptions, LTV-positive offers, win-back.

B2B and SaaS CRO

  • Optimization of forms for quotes, progressive profiling, calendar integration.
  • Price page tests, trial flows, activation and onboarding improvements.
  • Routing of demo requests, qualification, and SLA reverse links.

CRO packages

Three models of collaboration according to traffic, roadmap complexity, and growth goals.

Essentials

Best for emerging brands and new funnels.

  • Analytics & UX baseline audit
  • 1–2 tests per month
  • Key template optimizations
  • Monthly insights & roadmap
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Growth

For scaling stores and B2B funnels.

  • Comprehensive research cycle
  • 3–5 tests per month
  • Design/dev support included
  • Weekly reporting & standups
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Scale

For high-traffic, high-velocity teams.

  • Dedicated squad & SLO
  • 6–10+ tests per month
  • Advanced personalization & feature flags
  • Experimentation governance
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