Digital Marketing Management

Comprehensive management of the marketing ecosystem: strategy, execution and attribution. We build a channel mix (SEO, PPC, Social, Email/SMS, Content, CRO), manage the budget based on data and report against clearly defined business goals.

Strategy & Governance

North Star goals, quarterly OKR, playbooks and standard for creative/messaging.

Execution & Iteration

Weekly sprints, tests, fast changes and stopping losing tactics.

Analysis & Attribution

GA4, Tag Manager, off-platform data, control groups and Looker dashboard.

Channels and Tactics

  • SEO: technical, content, link strategy, EEAT.
  • PPC: Google Ads, Performance Max, re-marketing, paid social.
  • Social: content formats, community, influencers.
  • Email/SMS: segmentation, personalization and automation.
  • Content: editorial calendar, landing pages and video.
  • CRO: hypotheses, A/B tests, UX and speed.

Operational Model

  • Diagnosis and benchmark: audit of channels and attribution.
  • Quarterly plan: goals, budget, mix, KPI dashboard.
  • Weekly tactics: experiments, creativity, hypotheses.
  • Report board: results, conclusions, corrections of the course.

Packages

Start

  • SEO & basic PPC mix
  • 2 email automation
  • Monthly reports

Grow

  • Multi-channel mix (SEO/PPC/Social)
  • Editorial calendar (4–8 publications)
  • Looker dashboard and attribution

Lead & Scale

  • Performance team and CRO program
  • Automation and personalization
  • Weekly tactical standups

Client testimonials

“After rebalancing the budgets, CPA decreased by 27% and revenue from paid traffic increased by 18% QoQ.”

— Nikolay Kolev, SaaS platform

“The editorial calendar and systematic A/B tests brought +42% organic traffic for 5 months.”

— Ivaylo Georgiev, E-learning business