Requirements Analysis

Deep, data‑oriented analysis of the niche, audience, competition, digital presence and processes. You get a prioritized list of needs and a specific action plan for sustainable growth.

  • Methodologies: SWOT, SOSTAC, JTBD, Service Blueprint
  • Tools: GA4, GSC, Hotjar, Ahrefs/Semrush, CRM/ESP интеграции
  • Report: prioritized list of needs, roadmap, KPIs and quick wins
  • Focus: real business goals — sales, loyalty, efficiency
Request analysisВиж процеса

For whom is the analysis suitable

We work with startups, established companies and organizations that seek clarity and prioritization on how to achieve online growth.

  • E‑commerce stores. Optimization of categories and filters, UX on checkout, automation (abandoned cart), UGC/reviews, logistics and returns.
  • B2B & SaaS. ICP/personas, positioning, lead qualification, content functions, product‑led elements, CRM and pipeline measurement.
  • Local services. Local SEO/NAP, map with locations, forms for requests, automated emails/chat, reputation and recommendations.
  • Content/media sites. Topic clusters, internal linking, speed and Core Web Vitals, monetization and product pages.

What we examine

We combine audience, market and competition research with a comprehensive audit of the digital ecosystem — website, content, SEO, ads, email, automation and data.

  • Audience and personas. Problems, motivations, barriers, discovery paths.
  • Market and competition. Positioning, offers, price models, gaps.
  • UX & conversion. Navigation, speed, Core Web Vitals, checkout, forms.
  • SEO and content. Search by intent, topic clusters, on‑page/technical SEO, link profile.
  • Marketing channels. PPC/PLA, social, email, remarketing, attribution.
  • Functions and customer journey. Mapping steps, drop‑offs, automation.
  • Technologies and integrations. CMS, CRM, CDP, ERP, payments, BI and tracking.
  • KPIs and measurement. Goals, dashboards, experiments (A/B), benchmarks.

Process and timelines

Standardized process with clear artifacts at each step, adapted to your niche and stage of development.

  1. 1

    Kickoff & goal setting.

    Analysis of business goals, KPIs, available data. Access to GA4, GSC, ads, CRM.

  2. 2

    Research & audits.

    Audit of website/UX/SEO/channels. Personas, market, competition. Mapping of functions and journey.

  3. 3

    Synthesis & prioritization.

    SWOT/SOSTAC synthesis. Prioritized list of needs: quick wins, 90‑day and long‑term initiatives.

  4. 4

    Delivery & roadmap

    Workshop for alignment. Final report, KPI framework and roadmap with responsibilities and deadlines.

What you get

Summary of key findings, benchmarks tables and specific findings for audience, UX, SEO, channels and technologies.

  • Detailed report. Summary of key findings, benchmarks tables and specific findings for audience, UX, SEO, PPC, channels and technologies.
  • Prioritized list of needs. Classification by impact/effort (ICE/PIE), quick wins, 90‑day and long‑term initiatives.
  • Action plan (roadmap). Specific tasks, responsibilities, deadlines, dependencies, approximate budgets.
  • KPI framework and measurement. Goals by function stage, dashboard schema, experimental backlog for A/B tests.

Packages and scope

Prices are determined by the size of the website, number of channels and complexity of integrations. Below — examples of scopes.

Start

  • ✓ Audit: website, basic SEO, main channels
  • ✓ 1 workshop (90 min.)
  • ✓ List of 10–15 prioritized needs
  • ✓ 60‑day plan

Standard

  • ✓ Full audit: UX, SEO, PPC, email, content
  • ✓ Personas + journey map
  • ✓ 2 workshops (2 hours each)
  • ✓ Roadmap for 90 days + 6 months

Extended

  • ✓ Deep analysis of niche, competition and data
  • ✓ Technical architecture, integrations (CRM/ERP/BI)
  • ✓ A/B experimental plan
  • ✓ Roadmap for 12 months

Example needs by niche

Fashion & accessories (e‑commerce)

  • Improved filters and attributes, rich imagery, 3D/AR when needed
  • Size schemes, UGC/reviews, social proof
  • Automations: abandoned cart, back‑in‑stock, cross‑sell

B2B SaaS

  • ICP, personas (decision‑making ecosystem)
  • Sales materials, case studies, demo‑functions
  • CRM/mapping, MQL→SQL definitions and SLA between teams

Local services

  • Google Business Profile, local quotes (NAP), review strategy
  • Online bookings/requests, automated reminders
  • Hyper‑local content and ads with geo‑targeting

Benefits for the business

  • Focus on impact: invest in the most valuable initiatives first.
  • Less risk: decisions based on data, not assumptions.
  • Faster results: quick wins + roadmap for sustainable growth.
  • Team alignment: clear tasks, responsibilities and KPIs.