WooCommerce: setup and customization of online stores
We build fast, secure and scalable WooCommerce stores that sell. Over 20 years of experience in WordPress development and problem solving.
Conversion and UXSpeed and SEOSecurity and complianceERP/CRM integrations
Key results
- ✓ Faster time to first sale
- ✓ Higher conversion and average order value
- ✓ Lower operational costs through automation
What the service includes
Initial configuration
- Installation and initial settings of WooCommerce
- Currencies, taxes (incl. VAT/OSS), jurisdictions
- Payment methods (Stripe, PayPal, cards, cash on delivery)
- Delivery and tariffs (zones, couriers, automatic calculators)
Custom design
- UX/UI concept and design system
- Custom themes (or deep customization of available)
- Optimized product pages and checkout
- Accessibility (WAI-ARIA) and mobile optimization
Catalog and data
- Import/migration of products, categories, attributes
- Variations, bundles, digital and subscription products
- SKU, barcodes, inventory, serial numbers
- Mass edits and automatic rules
Integrations
- ERP/CRM, warehouse, fulfillment
- Marketing (Meta, Google, TikTok, email/CRM)
- Postal/courier APIs, electronic invoices
- PIM/Feeds for marketplaces (Google, Amazon and others)
Performance and SEO
- Caching (object/pages) and CDN configuration
- Core Web Vitals and image optimization
- Technical SEO: schemas, clean URLs, breadcrumbs
- Monitoring, logs, alerts and A/B testing
Security and compliance
- WAF, 2FA, backups, rollback plan
- GDPR/CCPA practices and policies
- Hard role/access restrictions
- Regular updates and audits
Methodology
- 1Discovery & specification:
Workshop, user stories, acceptance criteria, use‑case diagrams and compatibility.
- 2Architecture & design:
Hooks/filters, OOP, service containers, DB schema, caching, error strategy.
- 3Development:
Git flow, code review, PHPCS, static analysis (PHPStan), Composer autoload.
- 4Testing:
Unit/Integration (PHPUnit), e2e (Playwright), test matrices for WP/WC/PHP versions.
- 5Deployment & versioning:
CI/CD, semantic versioning, changelog, rollback plan, staging → production.
- 6Support:
SLA, monitoring of logs/events, proactive updates and roadmap.
Why customized WooCommerce store
Advantages over “generic” themes
- Focus on conversion: tailored templates and micro UX
- Less code, higher speed and better Core Web Vitals
- Stability: elimination of “plugin spaghetti” conflicts
- Flexibility: business logic that follows your processes
- Lower TCO: no hidden subscriptions and easier support
- Control over data, security and compliance
What you get
- Design system and components by your brand
- Checkout, filters and catalogs, optimized for sales
- Automations: pricing, discounts, loyalty
- Deep integrations: ERP/CRM, couriers, invoicing
- Monitoring, logs and growth analytics
Comparison: WooCommerce vs other platforms
| Criterion | WooCommerce | Shopify | Magento (Adobe Commerce) |
|---|---|---|---|
| Ownership and control | Full control, open source | Hosted, limited access to backend | Open source, but more complex |
| Customization | Unlimited, WordPress ecosystem | Limited from App/Theme frameworks | Very high, but expensive |
| Costs | No monthly platform fees; hosting/development fees | Monthly fees + transaction/app fees | High development/support costs |
| Speed and SEO | Excellent with good optimization | Good, but limited for technical SEO | Very good, needs strong infrastructure |
| Integrations | Wide, with ERP/CRM, marketing and logistics | Wide, but often paid and limited | Wide, high engineering |
| Scalability | From small to large stores with good architecture | Good to medium, expensive with growth | Excellent, but requires a team and budget |