Training for owners and teams: manage your online business confidently
Practical training and mentorship for business owners and their teams – marketing, analytics, advertising, copywriting, eCommerce, CRM and compliance (GDPR). Programs that lead to real results, not just certificates.
Who are the trainings for
For owners
Learn how to plan, delegate and control digital activities, track KPIs and demand results.
For teams
Training by roles – marketing, content, advertising, analytics, support and sales – with joint working sessions and templates.
For growth
Focus on fast implementation: short sprints, tasks, reviews and continuous improvements.
How we train
- Live online workshops (90 min.) with practical tasks and demonstrations.
- Q&A office hours for cases from your business.
- Materials: checklists, playbooks, SOPs, templates.
- Recordings of sessions and tasks for implementation with feedback.
Packages by topics
Each package is a structured learning path with clearly measurable results. Choose the topic and level according to the needs of the team.
Marketing training: strategy, positioning and content
Ideal for owners and marketing managers. Building a value proposition, customer persona, funneling calendar and brand guide.
- Growth strategy and OKR/KPI framework
- Customer journey map (JTBD)
- Content plan (blog, video, social)
- Brand guide: tone, visual style, messages
Start
- Initial audit and priorities
- 30 days calendar
- Post templates
Growth
- Full content plan (90 days)
- Brand tone & messages
- OKR board
Pro
- Annual marketing framework
- Editorial board & reviews
- Playbook “from idea to publication”
Analytics training: measurement, GA4 and attribution
For owners and analysts: KPI definitions, GA4/Tag Manager, tables and reports, attribution models and interpretation.
- KPI & goals by funnel
- Setup of events and conversions
- Looker Studio table
- GDPR/Consent & qualitative data
Start
- KPI map
- Basic events & conversions
- Weekly report (template)
Growth
- Looker Studio table
- Attribution by channels
- QA on data
Pro
- Server-side tracking (concept)
- Forecasting models
- Dashboard “board”
Advertising training: Google, Meta, TikTok, LinkedIn Ads
Strategies for structuring campaigns, targeting, budgets, A/B testing, brand safety and optimization for ROAS.
- Structure: account → campaign → groups
- Creatives and offers
- Remarketing & lists
- Monitoring, budget & scaling
Start
- Basics & remarketing
- First campaigns
- Result diagnosis
- Quality checklist
Growth
- Test plan & hypotheses
- Automations & rules
- Brand safety/negative lists
Pro
- Incrementality & lift tests
- Performance Max/Adv. strategies
- Scaling playbook
Copywriting & copywriting: website, email, ads
Structures for titles, stories, CTA, SEO copywriting, brand tone and editorial processes.
- Storytelling & frameworks (AIDA/PAS)
- Landing pages, offers, CTA
- Email sequences
- SEO structures & playbooks
Start
- Brand tone & guide
- Templates for articles/posts
- Editorial calendar (30 days)
Growth
- Landing review & A/B test ideas
- Email/advertising copywriting
- SEO playbooks & SERP analysis
Pro
- Playbook “from brief to publication”
- Editorial board & QA
- Library of templates
E-commerce & website management (WordPress/WooCommerce)
Catalogs, descriptions, visual standards, promotions, UX/CRO basics and operational SOPs.
- Catalog & variations
- Descriptions & images
- Orders, coupons, campaigns
- UX/CRO & tests
Start
- SOP for products
- Basic promotion mechanics
- Basic CRO checklist
Growth
- UX review & recommendations
- Promo calendar (90 days)
- Segmentation of offers
Pro
- Processes “from order to delivery”
- A/B tests
- Playbook for promotions
CRM & email automation
Segmentation, trigger flows, lead scoring, remarketing and personal data according to the rules.
- Lifecycle maps and segments
- Welcome/Abandoned/Win-back
- Lead scoring & SLA with sales
- Optimization of deliverability
Start
- Welcome series
- Basic remarketing
- Segmentation (RFM)
Growth
- Abandoned cart/browse
- Win-back & cross-sell
- Deliverability & DMARC
Pro
- Lead scoring & SLA
- Multichannel scenarios
- Reporting & forecasting
Security, privacy & compliance (GDPR/cookies)
Training how to protect data, manage consent and reduce regulatory risks.
- Policies: privacy, cookies, T&C
- Consent & recording of consent
- Incident dispatch
- Minimization of data
Start
- Audit of policies
- Cookies checklist
- Templates
Growth
- Consent management
- Training of the team
- Procedures for an incident
Pro
- DPIA/risk matrices
- Internal playbook
- Trainings/simulations
AI tools for online business
Ethics and safety, AI workflows for content, analysis and customer service. Examples and ready prompt frameworks.
- Prompting & briefs
- Generation/editing of content
- Analytical workflows
- Policies for AI usage
Start
- Basics & ethics
- Prompt frameworks
- Policies
Growth
- Prompt frameworks
- Policies
- Trainings/simulations
Pro
- DPIA/risk matrices
- Internal playbook
- Trainings/simulations
Add-ons
- On-site training (on-site) – price by offer
- Individual mentorship for leaders
- Certificates for completion and tests
- Custom playbooks and SOPs for your team
Process
- 1
Diagnosis
Short audit, interviews and goals.
- 2
Plan
Training path, schedule and KPIs.
- 3
Training & implementation
Sessions, tasks, reviews and sustainable habits.