Competitive Analysis
Professional analysis of your direct online competitors: how they attract traffic, what they sell, how they price and where their weak spots are — to position your offer so that you win.
Clear positioning
We uncover your unique value propositions (USP) and create messages that stand out in SERP and social networks.
Higher conversion
Comparative evaluation of UX, offers and guarantees to correct the “trip” on the customer's path.
Lower acquisition cost
We uncover opportunities for cheap traffic and keywords/audiences that competitors have missed.
What we study
- Mapping competitors: top 3–7 direct and 3–5 indirect competitors by niche and geography.
- Product/service and USP: analysis of offers, differentiators, guarantees, distribution, packages and bonuses.
- Pricing: price levels, discounts, subscriptions, psychological thresholds, taxes and upsell/downsell strategies.
- SEO profile: keywords, themes/clusters, content gaps, technical indicators, SERP functions.
- Paid advertising (PPC/PLA/Meta): messages, creatives, audiences, frequency, landing pages.
- Link profile: sources, “gap” compared to you, potential partnerships, PR and catalogs.
- UX/CRO: navigation, trust elements, micro-copywriting, forms and checkout.
- Content and social networks: themes/formats, frequency, engagement, UGC and reviews.
- Local presence: GMB/GBP, catalogs, NAP consistency, reviews and ratings.
- Technologies and performance: CMS/stack, Core Web Vitals, speed, security.
Comparative matrix (example structure)
| Criterion | Your brand | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| USP Unique offer | … | … | … | … |
| Price list / packages | … | … | … | … |
| SEO visibility (core themes) | … | … | … | … |
| PPC/advertising channels | … | … | … | … |
| UX/CRO maturity | … | … | … | … |
| Reputation/reviews | … | … | … | … |
What you get (typical service content)
- Identification of niche competitors and mapping of the market.
- SWOT & Strategy Gap analysis against 3–7 key competitors.
- Comparative matrix of offers, prices, bonuses and guarantees.
- SEO “gap” report: keywords, themes, pages that are missing with you.
- Backlink opportunities and prioritized outreach list.
- PPC audit of messages, creatives, audiences and landing pages.
- UX/CRO audit with recommendations for quick wins and A/B ideas.
- Content strategy: themes/formats, editorial calendar (30–90 days).
- Local SEO report: GMB, NAP, reviews and improvement tactics.
- Technical report: Core Web Vitals, speed, security (high level).
- Positioning and messages: differentiating marketing messages.
- Roadmap with priorities, KPI and execution schedule (6–12 weeks).
Approach and methodology
- 1
Orientation and goals
We align business goals, market, geographies and ICP to determine evaluation criteria.
- 2
Data collection
We combine public sources, tools and first-party data for a reliable picture.
- 3
Analysis and synthesis
We evaluate competitive factors, validate hypotheses and formulate a differentiating strategy.
- 4
Presentation and plan
We deliver a report + work plan with specific tasks, deadlines and KPI, ready for execution.
Typical analytical directions
Keywords and themes
Discovery of opportunities with high purchase intention and evaluation of difficulty/volume.
SERP & content “gap”
Identification of missing pages/resources that competitors monetize.
Paid channels
Mapping of messages and audiences by stage of the funnel and recommendations for budgets.
UX/CRO
Tricky architecture, trust triggers, optimization of forms and behavior of CTA.
Reputation and reviews
Monitoring of ratings and systematic plan for collecting social proof.
Technical health
Basic tech audit with priorities for speed, indexability and security.
Typical packages
Starter
3 competitors • brief report • quick wins (2 weeks)
- Basic matrix
- SEO & PPC moment shot
- 10 priorities
Growth (popular)
5 competitors • full report • 90-day plan (3–4 weeks)
- Full matrix + pricing
- SEO/Content “gap”
- PPC & UX/CRO recommendations
Enterprise
7+ competitors • deep dive • execution (by agreement)
- International markets
- Local SEO and PR plan
- Joint board for execution