Video Advertising and Production — Strategies, Implementation and Results

We plan, shoot, and promote video content that accelerates sales and brand recognition on all leading platforms: YouTube, Facebook/Instagram (Reels), TikTok, LinkedIn, Display/Programmatic, CTV/OTT.

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Main Benefits

End-to-End Service

From strategy and script to shooting, post-production, and paid advertising. One team responsibility for the entire result.

Proven Formats

Shorts/Reels, In-Stream, Bumper, Story/Vertical, Out-Stream, Lead-Gen video — chosen according to the goals.

Measurable Results

Tracking events, remarketing audiences, A/B tests, Brand Lift/incrementality.

Services Overview

Video Advertising Strategies

  • Functional strategy: Awareness → Consideration → Conversion → Loyalty. Sequential store-building remarketing (sequenced ads).
  • Creative approaches: Problem–Solution,UGC/testimonials, demo/how it works, comparison, offer with CTA.
  • Format mix-structure: In-Stream Skippable/Non-Skippable, Bumper (6s), In-Feed/Discovery, Reels/Shorts, Stories, Out-Stream/In-Banner, Shoppable Video.
  • Audiences and signalization: First-party data, Lookalike/Similar, interests, keywords, Placement/Topic, CRM lists.
  • Remarketing: By viewability (25/50/75/95%), by website/product visits, abandoned cart, engaged lead nurturing.
  • Brand Safety: Exclusion lists, suitable categories, language and geo filters.
  • Optimization: Hook in the first 2–3 seconds, subtitles, different lengths (6s/15s/30s/60s), formats 9:16, 1:1, 16:9.

Video Production and Post-Production

  • Planning: concept, script, storyboard, locations, casting.
  • Shooting: 4K/6K, drone, flexible lighting, stabilization, multi-camera setup, clean audio/voiceover.
  • Post-production: editing, color correction, audio mix, motion graphics/animation, subtitles and adaptations for platforms.
  • Versions/Adaptations: cut-downs 6/15/30/60s, formats 9:16/1:1/16:9, different CTAs, A/B test variants.
  • Licensing: music, fonts, talents and media rights.
  • Deliveries: master files, ad-ready export for YouTube/Meta/TikTok/LinkedIn/Programmatic.

Platforms and Advertising Formats

YouTube & Google Ads

In-Stream (Skippable/Non-Skippable), Bumper, In-Feed/Discovery, YouTube Shorts, Video Reach/Action campaigns.

Facebook / Instagram

Reels, Stories, In-Feed video, Collections, Advantage+ remarketing, Product-tagged video.

TikTok Ads

In-Feed, TopView, Spark Ads (UGC/influencers), lead-gen and conversions with pixel/Events API.

LinkedIn Ads

Video Sponsored Content for B2B: brand size, roles, industries, account-based marketing (ABM).

Programmatic / CTV

Out-Stream, In-Banner, In-Article, Connected TV/OTT for wide coverage with brand safety controls.

Marketplace & E-commerce

Shopping video, product feeds, catalogs and dynamic remarketing.

Process of creating a video ad

  1. 1

    Audit and strategy

    Analysis of audiences, competition and channels; defining KPI (VTR, CPV, CPA, ROAS) and budget/distribution.

  2. 2

    Production

    Script, shooting and post-production, adapted to platforms and goals.

  3. 3

    Activation and optimization

    Tracking, starting campaigns, A/B tests, weekly optimizations, monthly reports and recommendations.

Technical guidelines for high effectiveness

  • Hook to 3 seconds; clear value/benefit and visual brand frame.
  • Subtitles/open titles — 80% of views without sound in social networks.
  • Lengths: 6s (bumper), 10-15s (performance), 30-60s (story/demo).
  • Формати: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 16:9 (YouTube/CTV).
  • Resolutions: 1080x1920/1920x1080; bitrate according to the platform; codec H.264/H.265.
  • Clear CTAs and final screens (offer, URL, QR, promo code).

Measurement and optimization

Measurement and optimization

  • Events: View-through, engaged-view, add-to-cart, lead, purchase.
  • Models: data-driven attribution, incremental tests, lift studies.

Integrations

GA4, Google Ads/YouTube, Meta Pixel/Conversions API, TikTok Pixel/Events API, LinkedIn Insight Tag, CRM/Offline conversions.

Packages and offers

All packages include strategy, tracking and monthly report. The production of the video is priced according to the complexity and locations.

Starter

1 basic video creative + 2 adaptations; one channel (e.g. YouTube or Meta); remarketing by viewability.

  • Settings and pixels
  • A/B test: hook/CTA
  • Optimization once a week
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Growth

2–3 creatives + cut-downs; multi-channel (YouTube + Meta/TikTok); dynamic remarketing/product feeds.

  • Sequences by function
  • Weekly A/B tests
  • Two-weekly reports
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Performance+

Full functional mix + CTV/Programmatic; UGC + professional products; scripted tests and Brand Lift.

  • Weekly optimizations
  • Incremental experiments
  • Monthly strategic workshop
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