Website redesign, driven by data

Full re-design of structures, templates and interface based on real data, user research and modern technologies — with measurable improvements in speed, accessibility and conversions.

Start projectWhat includes

Accents

Clearer structure

Improved information architecture and navigation.

Higher speed

Core Web Vitals, optimized images and code.

Better accessibility

WCAG 2.2 AA with verifiable reports.

Conversion growth

Clear goals and measurable KPIs after launch.

What includes

Full re-design from discovery to delivery, with clearly defined artifacts for the design, content and development teams.

Evaluation and research

  • Review of analytics, click/heat maps
  • Heuristic UX audit and baseline for accessibility
  • Interviews with interested pages and analysis of competitors

Information architecture

  • Site map, user paths and tasks
  • Taxonomies and content model
  • Navigation manual and labeling

Wireframes → Hi‑Fi UI

  • Key templates: home, services, prices, landing, blog, contact
  • States and adaptation for mobile devices
  • Principles for typography and component templates

Design system

  • Tokens (colors, typography, spacing, dark theme)
  • Components and libraries (Figma)
  • Documentation and usage guidelines

Validation

  • Click prototype
  • 5–8 remote user tests
  • Report with findings and prioritized list for improvements

Migration plan

  • Inventory of content and map of redirects
  • QA checklist and launch strategy
  • Visual consistency checklist after launch

Phases of work

Structured process with intermediate checkpoints and clear quality criteria.

  1. 1

    Evaluation

    Data, UX audit, interviews.

  2. 2

    Structure

    IA, user paths, wireframes.

  3. 3

    Design

    System + hi‑fi screens.

  4. 4

    Validation

    Prototype and user tests.

  5. 5

    Delivery

    Specifications for development and QA.

Acceptance criteria and KPIs

Objective criteria for quality and performance.

  • Lighthouse Performance ≥ 92 (mobile, throttled)
  • LCP ≤ 2.5s (75-th percentile mobile)
  • Zero critical issues in axe scan
  • Improvement of conversions compared to baseline
  • WCAG 2.2 AA on key templates
  • Coverage of redirects and 404 monitoring

Packages

Flexible pricing according to the stages — choose what you need now.

Discovery & IA

Evaluation, research and architecture

  • UX audit and data analysis
  • Site map and user paths
  • Content model

UI & Design system

Templates and components

  • Wireframes → Hi‑Fi UI
  • Tokens and components
  • Documentation

Validation & Launch

Tests, migration, QA

  • User tests and report
  • Migration plan and redirects
  • QA and monitoring after launch