Compliance Guidance for Web Businesses

We audit and restructure your online policies, data flows and marketing practices to reduce legal risk and protect your revenue in Europe and North America.

What we coverOur processWhat you get

Why Security Consulting

Policies and management

Full review and rewrite of website policies (Terms of Use, Privacy, Cookies, Payments/Refunds, Accessibility, UGC/Community) aligned with European and North American regimes.

Data and consent

Mapping data flows, implementing consent management (web, apps, video) and documenting legal bases, storage periods and cross-border transfers.

Marketing and advertising

Audit of advertising and influencer processes; adding disclosures, proving statements and transparency of ads according to regulator and platform requirements.

What we audit and (re)build

Website policies

  • Terms of Use (acceptable use rules, UGC rules, intellectual property, warranties, limitation of liability, applicable law, dispute resolution).
  • Privacy policy (collection, legal bases, sharing, storage, rights of data subjects, contacts). EU: GDPR; USA/Canada: state privacy laws + federal children's rules.
  • Cookie and tracking policy (categories, purposes, pre-consent where necessary, opt-out mechanisms, granular settings, consent logs).
  • Payments and refunds policy (PSD2/SCA, PCI DSS commitments, refund periods, dispute resolution, delivery/return).
  • Accessibility statement (target level of WCAG, scope of compliance, improvement plan, contact for help).
  • Security and incidents (controls, vendor management, incident response, contact).

Key frameworks: GDPR and ePrivacy for cookies/consent, CCPA/CPRA for California, PCI DSS v4.0.1 for card data, 14-day opt-out for remote sales in EU.

Data transfers and international transfers

  • Activity registers (Art. 30 GDPR), DPIA where necessary, DPA with vendors and storage schedules.
  • Transfer mechanisms: EU–US Data Privacy Framework (for certified recipients) and Standard Contractual Clauses when DPF does not apply; UK IDTA/Addendum for the UK. Including transfer evaluations and transparency.

Modern SCC, DPF, and local UK addenda; updated regulator guidelines.

Consent and preferences management

  • Implementation of CMP with regional logic (EU/EIP, UK, Canada, states in USA) and compliance with Global Privacy Control (GPC) for opt-out.
  • Support for IAB TCF 2.2 for programmatic and Google's requirements for certified CMP in EU/UK.
  • Support for editable consent logs and automatic expiration of validity.

State laws require compliance with global opt-out signals; platforms require certified CMP in EU/UK.

Accessibility

  • Achieving WCAG 2.2 AA and aligning with the European Accessibility Act (EAA), affecting e-commerce and digital services (in force from June 28, 2025).
  • Requirements for captions/transcripts for video; keyboard management and focus; accessible errors; testing with assistive technologies.

EAA, WCAG 2.2 and current success criteria.

Web video marketing: techniques and compliance

Working techniques

  • Formats by funnel: 6–15 sec. skips for research, 30–60 sec. explainers for consideration, longer demos/reviews for solution.
  • Creative: strong first 3 seconds, screen captions, clear CTA, mobile-first framing (vertical/square), branded final screens.
  • Optimization: A/B test of thumbnails, cookies, CTA; metrics like watch time, view-through rate, CPV/CPL; re-engagement of engaged viewers.
  • Production: rights for music/talent, consent for UGC, brand safety checklists for platforms.

Compliance requirements for video

  • Endorsements and influencers: clear and visible material connection markings (“Advertisement”, “Sponsored”), honest reviews, no hidden incentives.
  • Protection of children: age restrictions when necessary; avoiding tracking/targeting of children; properly marking “for children” in platforms.
  • Transparency of ads: labeling ads and adhering to some platform repositories/archives (context of DSA in EU).
  • Product positioning and sponsorship: screen indicators and avoiding excessive visibility according to AVMSD in EU.
  • Accessibility: subtitles and audio descriptions; avoiding misleading content, incompatible with WCAG.

FTC Endorsement Guides, COPPA, DSA (EU) for transparency of ads, AVMSD for audio-visual services.

Payments, refunds and email compliance

Secure payments

  • PCI DSS v4.0+ (scope, SAQ, encryption, quarterly scans).
  • PSD2/SCA flows (two-factor authentication via 3DS2), exclusion logic and fallback.

PCI DSS v4.0.1 and SCA implementation guidelines.

Refunds and remote sales

  • 14-day opt-out in EU (with exceptions when applicable), transparent refund process and deadlines.
  • Transparency for delivery, taxes, subscriptions and fees.

Rules for consumers in EU regarding the right to opt-out of remote sales.

Email and messages

  • CAN-SPAM (USA) — correct subject lines, no misleading topics, physical address, easy opt-out.
  • CASL (Canada) — explicit/implied consent, sender identification, opt-out within 10 business days.

Official requirements for CAN-SPAM and CASL.

How we work

  1. 1

    Discovery and risk assessment:

    Interviews and data flow inventory; identification of high-risk channels (payments, analytics, video ads, email).
  2. 2

    Gap analysis:

    Comparison of current state with GDPR/CCPA/EAA/PCI/AVMSD/DSA and platform rules.
  3. 3

    Policy Pack (re)building:

    Policies in plain language with jurisdictional modules and localized applications.
  4. 4

    Controls and tools:

    CMP (TCF 2.2), preference center, consent logs, auto-blocking of cookies, accessibility corrections, SCA routes, PCI scope reduction.
  5. 5

    Training and manuals:

    Disclosure templates, influencer briefs, statements verification checklists, incident plans.
  6. 6

    Verification:

    Proof package (screenshots, logs, DPIA, RoPA), QA and final approval.

What you get

  • Policies pack: Terms of Use, Privacy, Cookies, Payments/Refunds, Accessibility, Security.
  • Consent and tracking pack: CMP configuration, cookie/tag inventory, consent logs management.
  • Accessibility report: WCAG 2.2 AA compliance with prioritized tasks.
  • Marketing compliance pack: disclosure library (video/social media), influencer agreements clauses, statements verification checklist.
  • International transfer tools: DPF participation guidelines, SCC templates, UK IDTA/Addendum.
  • Trade controls: SCA guidelines, PCI scope reduction recommendations, refund/return text blocks.
  • Proof package: DPIA/RoPA templates, audit trail and validation upon launch.

Note: We provide compliance guidance and implementation assistance; this content does not constitute legal advice. For final review, consult an attorney. We can offer additional services, including a legal review, data flow inventory, SCA and DPIA.