Research, Information Architecture & Wireframes

We take decisions based on data: user research, clear information architecture and fast wireframes/prototypes, which we validate before design and development.

StartWhat you get

Accents

UX research

Interviews, surveys, behavioral/data analysis.

IA & navigation

Card sorting, tree‑test, site map and taxonomies.

Fast iteration

Wireframes → prototypes → user tests.

Accessibility & compliance

WCAG guidelines, GDPR, informed consent.

What you get

Specific artifacts for confident decisions and smooth handover to design/development.

Research package

  • Research plan: goals, assumptions, methods, schedule
  • Interview/survey scripts + protocol template
  • GDPR: informed consent, anonymization

Audits & analysis

  • Heuristic audit and competitive benchmark
  • Analysis of analytics (funnels, search, drop-off)
  • Jobs‑to‑Be‑Done/persons/user paths

IA artifacts

  • Site map, taxonomies and labeling
  • Navigation models and naming rules
  • Flow schemes (user/task/checkout)

Wireframes & prototypes

  • Low and medium fidelity (Figma/HTML)
  • Screens/messages/form validation
  • Clickable prototype for tests

User testing

  • Moderated/unmoderated tests (remote/in-person)
  • Card sorting and tree‑testing (online platforms)
  • Reports: findings, notes, recommendations by priority

Acceptance criteria

  • Covered key tasks by ≥ 5 target users
  • Navigation successes ≥ 80% in tree‑test of top tasks
  • Time reduction to task by ≥ 20%

Process

Iterative and transparent, with sessions for joint decision‑making.

  1. 1

    Alignment

    Goals, metrics, hypotheses, risks.

  2. 2

    Data & audit

    Analytics, heuristics, benchmark.

  3. 3

    IA

    Card sorting, tree‑test, sitemap.

  4. 4

    Wireframes

    Scenarios and prototypes by priority.

  5. 5

    Validation

    Tests, report and backlog with recommendations.

Methods (selection based on project)

We select the most effective methods for your context, stage and budget.

Qualitative

  • Deep interviews (JTBD)
  • Contextual observations
  • Usability tests (moderated)

Quantitative

  • Surveys and micro‑surveys
  • Analytics, heatmaps, funnels
  • Tree-testing metrics

Joint

  • Workshops (Crazy-8s, Sketch-storm)
  • Card sorting (open/closed)
  • Prioritization (ICE, RICE)

Packages

Flexible options for different stages — from fast validation to deep research.

UX Audit Lite

1–2 weeks

  • Heuristics + analytics
  • Fast site map and recommendations
  • Backlog by priority

IA & Wireframes

3–5 weeks

  • Card sorting + tree‑testing
  • Wireframes on key pages
  • Clickable prototype + tests

Discovery Sprint

1–2 weeks (intensive)

  • Interviews + workshops
  • Site map and user flows
  • Prototype and validation