Facebook/Meta Advertising – ads in Facebook, Instagram, Messenger

Full campaign management: Pixel + Conversions API, Advantage+ Sales, Catalog/DPAs, Reels/Stories and re-marketing by funnel.

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Opportunities for advertising

  • Campaign goals (ODAX): Awareness, Traffic, Engagement, Leads, Sales, App Promotion.
  • Advantage+ Sales/Shopping and Advantage+ Catalog Ads (dynamic products).
  • Lead Ads, Video/Reels, Stories, Collection/Carousel, Messenger.
  • Re-marketing and Advantage+ audience, similar audiences.

Tracking and compliance

  • Meta Pixel + Conversions API (goal: ≥75% coverage compared to Pixel).
  • Aggregated Event Measurement – prioritized events by domain.
  • GA4 integration and attribution validation.

Packages and services

Setup

  • Pixel + CAPI, AEM configuration
  • Advantage+ Sales / Catalog
  • Creative starter kit

Optimization

  • Audiences, Broad/Lookalike
  • Creative testing (hooks/UGC)
  • ROAS‑oriented offering

Scale

  • Catalog/DPAs + Reels/Stories
  • International expansion
  • A/B test matrices
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