Google Ads – Full Strategy and Management

We offer a full spectrum of services in Google Ads: initial strategy and configuration, marketing (search, display, video, Shopping/Performance Max, Demand Gen), remarketing, retargeting, and constant optimization of existing accounts. This page serves as an overview of all services and contains links to the specialized internal pages. and contains links to the specialized internal pages.

Focus

Sales, leads and profitability (tCPA/tROAS)

Technologies

Smart Bidding, data from GA4, Consent Mode v2

Coverage

Search, YouTube, Display, Discover/Gmail, Maps

Book a free consultationView the strategies

Specialized services

Competitive and market analysis

We identify search, gaps and parts in the auction; structure themes/intentions.

View more about Competitive and market analysis

Conversion strategy

We define KPIs and values for the goals of Max Conversions/Max Conv. Value, tCPA or tROAS.

View more about Conversion strategy

Marketing planning

Search, Performance Max, Demand Gen/YouTube, Display/Discovery surfaces.

View more about Marketing planning

Measurement and attribution (GA4)

Correct conversions, Dataset Linking, data-driven attribution and import to Ads for optimization.

View more about Measurement and attribution (GA4)

Account creation/configuration

Account configuration, structures, tags, conversions, creatives and all types of campaigns (Search, Performance Max, Demand Gen, Video).

View more about Account creation/configuration

Google Ads Retargeting

We return anonymous visitors to complete action through lists by intention, RLSA and audiences by behavior.

View more about Google Ads Retargeting

Google Ads Remarketing

We maintain a connection with known users/customers through lists, Customer Match and dynamic creatives.

View more about Google Ads Remarketing

Audit and optimization of an existing account

Review of the structure (campaigns/groups/assets), coverage by search and audiences, tags/negative keywords, quality of creatives (RSA/video/images), Shopping feed (if applicable) and compliance with Consent Mode v2 for EU/EEA.

View more about Audit and optimization of an existing account

What our Google Ads management includes

  1. 1

    Audit and architecture of the account

    Review of the structure (campaigns/groups/assets), coverage by search and audiences, tags/negative keywords, quality of creatives (RSA/video/images), Shopping feed (if applicable) and correspondence with Consent Mode v2 for EU/EEA.

  2. 2

    Strategy and types of campaigns

    • • Search with modern coverage through broad match + Smart Bidding + RSA.
    • •Performance Max for maximum reach and conversions in the entire ecosystem (including local goals and offline value).
    • • Demand Gen (successor of Discovery) for visual formats in YouTube/Shorts, Discover, Gmail.
    • • YouTube(in-stream/shorts/bumper) for reach and search by audiences.
    • • Display for scale and remarketing; Shopping through PMAX(e-commerce).
    • • App/Local campaigns as needed (installations/visits).
  3. 3

    Bidding and budgeting

    We apply Smart Bidding (Max Conversions/Value, tCPA, tROAS) with strict control of signals for quality and correctness of the values of conversions.

  4. 4

    Creatives and feeds

    We create adaptive text ads (RSA), visual assets for Demand Gen/Display and video for YouTube; we optimize Merchant Center feeds for PMAX.

  5. 5

    Measurement, attribution and compliance

    Setting up GA4 events/conversions, importing to Ads, data-driven attribution and mandatory Consent Mode v2 for personalized ads in EU.

Services packages

Start

  • New configuration or basic audit
  • 1–2 Search campaigns + PMAX
  • Basic remarketing/retargeting
  • GA4/conversions + Consent Mode v2
  • Monthly reports

Growth

  • Full audit and restructuring
  • Search + PMAX + Demand Gen/YouTube
  • Dynamic remarketing (feed)
  • A/B tests on creatives
  • Daily optimizations and reports

Scale

  • Multi-channel mix + offline value
  • Advanced Smart Bidding scenarios
  • Segmented/Customer Match audiences
  • Funnel: Demand Gen → Search/PMAX
  • Dashboards and marketing mix models

Why Google Ads

  • Intent + Reach: Covers requests with high intent (Search) and the massive audience in YouTube, Discover and Gmail (Demand Gen).
  • Single optimization: Performance Max uses machine learning for optimization across all channels towards the goals.
  • Modern semantic coverage: Broad match + Smart Bidding + RSA gives full coverage of search, without micro-management.
  • Privacy and compliance: Consent Mode v2 guarantees correct tracking and personalization when a valid user is selected.