Google Ads Account Setup

Full initial configuration: structures, tags, conversions, feeds and all types of campaigns (Search, Performance Max, Demand Gen, Video).

Apply for setupView process

Technical preparation

  • Installation of Google Tag / GTM, GA4, Enhanced Conversions, offline imports.
  • Consent Mode v2 (CMP integration) and compatibility with the requirements in the EU.
  • Connection of Google Ads with GA4, Merchant Center, Search Console.
  • Flow of data for e-commerce (feeds, attributes, diagnosis in Merchant Center).

Structure and campaigns

  • Structure by brand/non-brand, services/categories, regions and languages.
  • Search with qualitative semantics and negative lists.
  • Performance Max: asset groups, audience signals, product feeds, brand exclusions.
  • Demand Gen: YouTube/Discover/Gmail for stimulating search.

Offers and tests

  • Selection of target strategies (Maximize Conversions, tCPA, tROAS) according to the quality of the data.
  • First experiments: creatives (RSA/video), structures, audiences.
  • Reports and KPI framework: CPA/CPL/ROAS, LTV, incrementality.