Content Marketing and PR Distribution of Articles
Strategic planning of your digital marketing according to the niche, target audience and business goals — with a clear media plan, budget, KPIs, timeline and technical stack.
What you get
Reach relevant media
Mapping of thematic publications, journalists and influencers according to your niche.
SEO-enhanced distribution
Optimized titles, meta-data, structured data (LD+JSON) and internal/external linking.
Measurable KPIs
Coverage, publications, traffic, positioning by keywords, shares and earned links.
Professional editing
A team of copywriters and editors guarantees style, tone and factual accuracy.
Multimedia formats
Press kits: images, infographics, video clips, quotes and bios of speakers.
Compliance and ethics
Work on editorial standards, copyright and disclosure requirements.
Service methodology
- 1
Audit and goal definition
Analysis of audience, competitors and media ecosystem. Determination of KPIs and messages.
- 2
Calendar and themes
Editorial plan: press releases, thought leadership, case studies, data and reports.
- 3
Creation and editing
Copywriting, fact check, stylistic editing, SEO optimization, HTML5+ARIA marking.
- 4
Media targeting
Lists of journalists, niche portals and wire services. Personalized pitches.
- 5
Distribution and tracking
Sending, publishing, indexing, monitoring of Mentions and link building.
- 6
Reporting and optimization
Monthly reports, analysis of the effect on traffic and positions, A/B tests of messages.
Distribution channels
Media & Portals
News sites, industry publications, regional and international media.
PR Wire services
Distribution through platforms for press distribution and aggregators.
Own channels
Blog, newsletter, social media, YouTube/video, partner publications.
Packages and scope
PRESS START
1 press release/month, list of up to 50 media, basic SEO optimization, report.
- Copywriting and editing
- Sending and tracking
- Structured data for the article
THOUGHT LEAD
2–3 articles/month, interviews/quotes from experts, targeting to niche publications.
- Calendar of themes
- Multimedia assets
- Link building and internal linking
GLOBAL IMPACT
International distribution, translations, wire services, extended monitoring and analysis.
- Multilingual content
- Extended KPI reports
- Crisis PR plan (by request)
All packages can be customized according to the goals, industry and budget.
Use cases and scenarios
Start-ups
Official announcement of the product, financing and partnerships. Building trust quickly.
Е‑commerce
Campaigns around seasonal collections, CSR initiatives and data from customer studies.
B2B leadership
Expert opinions, technical articles and reports on positioning of key speakers.
Rebranding and changes
Communication of a new identity, strategy and management changes with the media.
Editorial standards and compliance
- Fact checking and citation of sources.
- Copyright, licenses and use of images.
- Disclosure of partnerships and sponsored content.
- Accessibility through ARIA and semantic HTML5.
- GDPR‑compliant data processing.