Web Copywriting & Copy Editing

We create compelling, structured and SEO-optimized content for web pages, product descriptions and blog articles. We work with HTML5 semantics, correct heading hierarchies (H1–H6), rich meta data and ARIA tags for accessibility and better indexing and ranking.

  • Creative writing, aligned with the target audience and stage of the project.
  • Professional copy editing: style, grammar, tone and brand consistency.
  • SEO architecture: keywords, internal links, URL suggestions and meta elements.
What does the service includeRequest a quote

Why choose us

20+ years of experience

We work with businesses of all sizes, with a special focus on startups.

Technical precision

HTML5, ARIA, structured data and clean hierarchy for better visibility.

Conversions

Content that leads to actions: requests, sales, subscriptions.

Collaborative work

Interviews, branding workshops and review cycles up to 100% alignment with goals.

Methodology of web copywriting

  1. 1

    Discovery & strategy

    Discovery interviews, determining the target audience and characters, analyzing competitors, analyzing current content and technical SEO audit of pages.

  2. 2

    Information architecture

    Building a logical structure and navigation: headings H1–H3, lists, tables and sections with <section>, <article>, <aside>, <nav>.

  3. 3

    Creating content

    Creative writing on approved topics and briefs, accompanied by meta titles, meta descriptions, alt texts and micro-copies for CTA elements.

  4. 4

    Editing & fact-checking

    Two-stage editing (content editing + correction), terminology glossary, unification of measurements/currencies and checking facts and quotes.

  5. 5

    Technical implementation

    Preparation for publication: semantic tags, correct H1–H6, internal/external links with attributes, aria‑label/role, structured data (Schema.org), OG/Twitter meta.

  6. 6

    Measurement & optimization

    Tracking KPIs: organic traffic, CTR, page time, conversions. A/B tests on headings and CTA texts, iterations on data.

What does the service include

  • Copywriting for initial and internal pages, product/category descriptions, blog articles and landing pages.
  • Copy editing and rewriting for clarity, tone and conversions.
  • SEO elements: meta titles/descriptions, schemas (FAQ, Article, Product), internal links and anchor strategies.
  • HTML5 & ARIA marking: <header>, <main>, <section>, roles and tags for accessibility.
  • Style guide and terminology glossary.
  • Implementation in CMS (WordPress and others) on request.

Deliveries & deadlines

We provide content in formats: HTML, Markdown or Google Docs, with revisions according to a pre-agreed cycle.

  • Typical length: 600–1200+ words/page
  • Revisions: up to 2 included iterations

Use cases for startups and eCommerce businesses

Startups

We quickly build the main pages (Home, About Us, Services, Contact) with clear CTA, FAQ and trust elements.

E-commerce

Unique product descriptions, optimized categories, FAQ and schema Product/Review for better visibility.

B2B sales

Technical articles, case studies and landing pages for lead generation and nurture campaigns.