On‑Page SEO optimization: structure, speed and trust

We improve existing pages so they are understandable by search engines and people. We focus on the content architecture, semantics, accessibility (ARIA), speed and technical correctness.

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Main advantages

Better structure

Logical navigation, breadcrumbs and clearly ordered content that leads the user to action.

Higher speed

Optimized resources, stable Core Web Vitals (LCP, INP, CLS) and higher conversions.

More trust

Without errors and vulnerabilities in security — better visibility and reputation of the brand.

What we optimize on the page

Structure and navigation

  • Information architecture (IA) and category ordering.
  • Improved navigation menus and breadcrumbs for better context.
  • Logical URL addresses and internal linking for stronger thematic relevance.

Semantics, ARIA and accessibility

  • Correct HTML headings (H1–H6), lists, tables and structural tags.
  • ARIA roles and attributes for better accessibility and machine understanding.
  • Improved forms and labels (labels) for usability and conversion.

Content formatting

  • Scannable paragraphs, subheadings and card components.
  • Clear calls to action (CTA) and improved meta elements (title, meta description).
  • Snippets for rich results (schema.org) for higher CTR.

Images and resources

  • Alternative text (alt) and descriptive file names.
  • Responsive images (srcset, sizes), modern formats (WebP/AVIF).
  • Lazy‑loading, prioritization of critical resources and preloading.

Technical hygiene and correctness

  • Discovery and correction of 4xx/5xx errors, broken links and canonicalization.
  • Robots.txt, XML sitemap, hreflang, pagination and noindex/noarchive according to the strategy.
  • Careful management of redirects, UTM/clean URLs and duplicate content.

Analytics and measurement

  • Configuration of events, goals and functions for conversions.
  • Compliance with privacy and consent banners, without compromising measurement.
  • Dashboards for monitoring SEO KPIs and Core Web Vitals.

Speed and Core Web Vitals

The fast site increases trust and sales. We focus on LCP (Largest Contentful Paint),INP (Interaction to Next Paint) и CLS (Cumulative Layout Shift)

Render & critical path

  • Минимизиране/компресиране на CSS и JS, split & defer.
  • Critical CSS, HTTP/2/3 and caching at CDN/browser level.
  • Server‑Side Rendering/ISR when needed.

Optimization of media

  • Automatic sizes, modern formats and adaptive loading.
  • Preloading of key images/fonts.
  • Elimination of layout shift with correct sizes.

Reliability and stability

  • Monitoring of Web Vitals and real user data (RUM).
  • Optimization of TTFB, using edge/caching.
  • Automated regression tests for UI/UX.

Security and reputation: protection against collapse

An insecure site can compromise rankings and destroy your reputation — infected pages, spam links, unwanted redirects and blacklists in browsers/antivirus solutions. Together with On‑Page SEO we offer:

Website Hardening

Proactive hardening: updates, WAF, security policies (CSP), limiting attacks and backups.

Website Hardening

Malware Removal

Quick detection, cleaning and restoration of trust, to avoid sanctions from search engines.

Malware Removal

Process

  1. 1

    Technical and SEO audit

    Full diagnosis: structure, semantics, speed, errors, security.

  2. 2

    Plan and prioritization

    Quick wins + strategic improvements with expected effect.

  3. 3

    Implementation

    Execution with quality control and regression tests.

  4. 4

    Monitoring and optimization

    Tracking of KPIs, Web Vitals and continuous improvements.

What you get

Technical corrections

  • Fixed errors, redirects and canonicalization.
  • Stable sitemap/robots and schema marking.
  • UX improvements and accessibility (ARIA).

Speed and reliability

  • Optimized resources, caching and CDN setup.
  • Improved LCP, INP, CLS versus target thresholds.
  • Monitoring and reports after implementation.

Security and trust

  • Recommendations/execution for Website Hardening.
  • Cleaning when needed and restoration of reputation.
  • Procedures for backup and incident response.