Email Automations, which every business must have
Ready flows for every step of the customer journey – from first contact to loyalty and repeat purchase.
Flows
Double Opt-in & Welcome
Confirmation of subscription, transparent consent (GDPR), presentation of the brand and first offer.
Onboarding / Activation
Educational emails, checklists, usage examples, CTA to „first value“.
Post-Purchase
Instructions, upsell, recommendations, service content and invitation for feedback/NPS.
Replenishment / Service Reminder
Reminders according to the lifecycle, periodic services, subscriptions.
Win-back / Re-activation
Stimuli for return, update of preferences, self-deletion due to inactivity.
VIP & Loyalty
Awards, points, early access, personalized offers according to value/frequency.
Technical framework and best practices
- Identification: SPF/DKIM/DMARC, separate sending domains by message type.
- Hygiene: validation of emails, suppression of hard bounces, automatic suppression lists.
- Frequency: frequency capping by segment and stage of the flow.
- Tests: A/B/C on theme, from-name, offer, design (mobile-first), time of sending.
- Attribution: UTM/GA4, server events, post-click analysis, contribution to revenue and LTV.
- Security/Rights: GDPR/CPRA consent, clear opt-out, data policy.
Example sequences
- Welcome (3 emails): Greeting → Benefits/social proof → Offer with restriction.
- Service reminder (3): Reminder → Social proof → Last chance with stimulus.
- Win-back (2): “You're missing us” → Special offer/preference selection.
- Post-purchase (2): Instructions/resources → Feedback + Cross-sell.