Email Marketing Strategies for Sustainable Growth
Planning, segmentation, automation and optimization of campaigns that turn contacts into customers and customers into loyal fans.
What it includes
Strategic planning
We define goals (sales, leads, LTV), KPIs and campaign calendar. We create tone-of-voice and content frameworks by stages of the funnel.
Segmentation & personalization
Segments by behavior, interests and CLV. Dynamic blocks, product recommendations, UTM tagging and advanced filters.
Delivery & compliance
SPF/DKIM/DMARC, domain/list warming, double opt-in, GDPR, one-click unsubscription, database hygiene.
Frequently used types of emails
Welcome / Onboarding series
Welcome, presentation of benefits, first offer, directing to key resources.
Newsletter
Selected news, blog/YouTube content, product focus.
Promo/Launch
Offers by campaigns, seasonal discounts, launch of services/products.
Transactional
Confirmations, invoices, order status, delivery notifications.
Post-purchase
Instructions, cross-sell/upsell, feedback requests, invitation to loyalty program.
Re-activation
Win-back, replenishment/repeat purchase reminders, birthday/anniversary.
Process
- 1
Audit: database, deliverability, content, automations, integrations.
- 2
Strategy: target segments, communication map, frequency, KPIs.
- 3
Building: templates, modules, personalization, tracking, integrations (CRM/Shop/Ads).
- 4
Tests: A/B on theme, preheader, visuals, offers, time slots.
- 5
Optimization: reporting, retrospective, segmentation of results.
Technologies
Integrations & platforms
Mailchimp, Klaviyo, HubSpot, Brevo/Sendinblue, ActiveCampaign, Customer.io; Shopify, WooCommerce, WordPress, CRM and BI connectivity.
Reporting
OR, CTR, CTOR, conversions, contribution to revenue, LTV, CAC payback, deliverability score, spam rate & complaint rate.