Email Remarketing: Bring Back Lost Revenue

Trigger campaigns that activate users based on real actions: abandoned cart, product view, interrupted request, passivity.

Examples of remarketing

Abandoned cart: Series of 2–3 emails with reminder, social proof, limited offer and dynamic products.
Browse abandonment: Browse abandonment with personalized recommendations and content by category.
Interrupted request/form: Direct to completion, FAQ, demonstrations, reservation of a conversation.
Reactivation of inactive: Win-back with stimulus, re-personalization of preferences, sunset policy.
Post-event/webinar: Remarketing with recording, resources, offer, NPS/feedback.
Loyalty & VIP: Triggers according to frequency/purchase value, early access, secret sale.

Events: view_product, add_to_cart, checkout_start, purchase, form_start/submit.
Segments: new vs. repeat, RFM, probability of unsubscribing, CLV.
Tools: Server-side tracking, GTM, API/SDK, webhook integrations with CRM and Ads.
Optimization: tests on timing, intensity, offer, creative; frequency capping.

Series for abandoned cart return 10–25% of lost carts according to the industry and incentives.

Targeted upsell/cross-sell and personalized post-sales service.

Reactivation of existing contacts is significantly cheaper than new advertising.